Shape (ShapeScale) Brand Identity

A complete profile of Shape (ShapeScale)'s visual system — colors, typography, components, and personality — extracted from https://shapescale.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://shapescale.com.

• Primary: #1779BA
• Secondary: #3ADB76
• Accent: #1779BA
• Background: #FFFFFF
• Text Primary: #0A0A0A
• Link: #CC4B37

Typography

Each font links to its Google Fonts page where available.

• Primary: Uniform
  • Google Fonts →
• Heading: Uniform-Medium
  • Google Fonts →

UI Components

Input

• Background: #D8D7D6
• Text Color: #0A0A0A
• Border Color: #CACACA
• Border Radius: 50px
• Shadow: rgba(10, 10, 10, 0.1) 0px 1px 2px 0px inset

Button Primary

• Background: #1779BA
• Text Color: #FEFEFE
• Border Color: #25282A
• Border Radius: 50px
• Shadow: none

Button Secondary

• Background: #EFEFEF
• Text Color: #FEFEFE
• Border Radius: 50px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: fitness enthusiasts

Shape (ShapeScale) Brand in the Wild

Image source: business.shapescale.com

Frequently Asked Questions

What is Shape (ShapeScale)'s primary brand color?
Shape (ShapeScale)'s primary brand color is #1779BA. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Shape (ShapeScale) use?
Shape (ShapeScale) uses Uniform for body text and Uniform-Medium for headings. Fonts were detected on https://shapescale.com as part of their live design system.

Does Shape (ShapeScale) use a light or dark theme?
Shape (ShapeScale)'s primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?
This profile was extracted from https://shapescale.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Shape (ShapeScale).