llms.txt

Sesame Brand Identity

A complete profile of Sesame's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #5921CF
Accent #5921CF
Body Font Helvetica Neue
Heading Font Helvetica Neue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare consumers

Sesame Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font".
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Helvetica Neue",
     "role": "body"
   },
   {
     "family": "Inter",
     "role": "body"
   },
   {
     "family": "Roboto",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#5921CF",
   "secondary": "#8EA3CC",
   "accent": "#5921CF",
   "background": "#FFFFFF",
   "textPrimary": "#5921CF",
   "link": "#5921CF"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Helvetica Neue",
     "heading": "Helvetica Neue"
   },
   "fontStacks": {
     "heading": [
       "Saans",
       "Helvetica Neue",
       "Inter",
       "Roboto",
       "Arial",
       "sans-serif"
     ],
     "body": [
       "Saans",
       "Helvetica Neue",
       "Inter",
       "Roboto",
       "Arial",
       "sans-serif"
     ],
     "paragraph": [
       "Saans",
       "Helvetica Neue",
       "Inter",
       "Roboto",
       "Arial",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "48px",
     "h2": "20px",
     "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "10px"
 },
 "components": {
   "input": {
     "background": "transparent",
     "textColor": "#000000",
     "borderColor": null,
     "borderRadius": "8px",
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#5921CF",
     "textColor": "#FFFFFF",
     "borderColor": "#5921CF",
     "borderRadius": "9999px",
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#5921CF",
     "borderColor": "#FFFFFF",
     "borderRadius": "9999px",
     "shadow": "none"
   }
 },
 "images": {
   "logo": "data:image/svg+xml;utf8,%3Csvg%20height%3D%2228%22%20width%3D%2287%22%20viewBox%3D%220%200%201556%20502%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22img%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ESesame%20Logo%3C%2Ftitle%3E%3Cg%20fill%3D%22%235921cf%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%3E%3Cpath%20d%3D%22M115.27%2C501C44.82%2C501%2C6.79%2C469.1%2C2.88%2C414.5c-1.68-22.7-1.12-28.84-1.12-58.29H79.48c0%2C22.71.56%2C39.88%2C1.12%2C43.56%2C2.23%2C16%2C12.3%2C27%2C32.43%2C27%2C21.8%2C0%2C33.55-13.5%2C33.55-38%2C0-41.11-11.19-62.58-44.17-95.09-5.6-5.52-28.52-28.22-40.26-39.26C21.89%2C215.73.65%2C184.44.65%2C118.18.65%2C47%2C43.14%2C1%2C113.59%2C1c71%2C0%2C101.76%2C44.17%2C107.91%2C100%2C1.68%2C10.43%2C3.35%2C36.2%2C3.35%2C50.31H146.58a360%2C360%2C0%2C0%2C0-2.24-39.88C142.1%2C91.8%2C134.28%2C79.53%2C113%2C79.53c-21.81%2C0-32.43%2C11-32.43%2C36.81%2C0%2C33.74%2C19%2C57.67%2C44.17%2C82.82%2C11.18%2C11%2C32.43%2C31.9%2C40.82%2C40.49%2C40.25%2C41.72%2C61.5%2C75.46%2C61.5%2C141.11%2C0%2C76.07-44.73%2C120.24-111.82%2C120.24%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3Cpolygon%20points%3D%22257.84%20495.48%20257.84%205.91%20454.65%205.91%20454.65%2089.96%20339.47%2089.96%20339.47%20208.97%20446.82%20208.97%20446.82%20288.73%20339.47%20288.73%20339.47%20412.65%20455.77%20412.65%20455.77%20495.48%20257.84%20495.48%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M594.05%2C501c-70.46%2C0-108.48-31.9-112.39-86.5-1.68-22.7-1.12-28.84-1.12-58.29h77.73c0%2C22.71.55%2C39.88%2C1.11%2C43.56%2C2.23%2C16%2C12.3%2C27%2C32.43%2C27%2C21.81%2C0%2C33.55-13.5%2C33.55-38%2C0-41.11-11.18-62.58-44.17-95.09-5.59-5.52-28.52-28.22-40.26-39.26-40.26-38.65-61.51-69.94-61.51-136.2C479.42%2C47%2C521.92%2C1%2C592.37%2C1c71%2C0%2C101.76%2C44.17%2C107.91%2C100%2C1.68%2C10.43%2C3.35%2C36.2%2C3.35%2C50.31H625.36a360%2C360%2C0%2C0%2C0-2.24-39.88c-2.24-19.63-10.07-31.9-31.31-31.9-21.81%2C0-32.43%2C11-32.43%2C36.81%2C0%2C33.74%2C19%2C57.67%2C44.17%2C82.82%2C11.18%2C11%2C32.43%2C31.9%2C40.82%2C40.49%2C40.25%2C41.72%2C61.5%2C75.46%2C61.5%2C141.11%2C0%2C76.07-44.73%2C120.24-111.82%2C120.24%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M851.24%2C159.89c-2.24-25.76-3.92-74.23-3.92-74.23s-2.79%2C47.86-5%2C74.23c0%2C2.46-20.13%2C144.79-20.13%2C144.79H868s-16.78-142.33-16.78-144.79M798.68%2C495.48H717.05L791.41%2C5.91H906l66.54%2C489.57H889.82L875.28%2C377.07H814.33Z%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3Cpolygon%20points%3D%221243.36%20495.48%201243.92%20193.64%201194.72%20495.48%201122.59%20495.48%201073.39%20194.25%201073.95%20495.48%20999.02%20495.48%20999.02%205.91%201108.05%205.91%201158.93%20314.5%201212.61%205.91%201317.72%205.91%201317.72%20495.48%201243.36%20495.48%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3Cpolygon%20points%3D%221357.42%205.91%201357.42%20495.48%201555.35%20495.48%201555.35%20412.66%201439.06%20412.66%201439.06%2089.96%201554.23%2089.96%201554.23%205.91%201357.42%205.91%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1492.87%2C213.15c-14%2C0-43.37%2C7-43.37%2C37.78s29.38%2C37.77%2C43.37%2C37.77c13.52%2C0%2C39.63-5.13%2C62.48-37.77C1532.5%2C218.28%2C1506.39%2C213.15%2C1492.87%2C213.15Z%22%20style%3D%22fill%3A%20rgb(89%2C%2033%2C%20207)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
 "favicon": "https://sesamecare.com/assets/sesame-favicon.png",
 "ogImage": "https://sesamecare.com/assets/sesame-twitter.png",
 "logoHref": "/",
 "logoAlt": "Sesame Logo"
 }
}