Sesame Brand: Colors, Fonts, Logo & Visual Identity
Sesame Brand Identity
A complete profile of Sesame's visual system — colors, typography, components, and personality — extracted from https://sesamecare.com/?ref=startups.gallery. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://sesamecare.com/?ref=startups.gallery.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #5921CF | rgb(89, 33, 207) |
| secondary | #8EA3CC | rgb(142, 163, 204) |
| accent | #5921CF | rgb(89, 33, 207) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #5921CF | rgb(89, 33, 207) |
| link | #5921CF | rgb(89, 33, 207) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Name | Link |
|---|---|---|
| primary | Helvetica Neue | Google Fonts → |
| heading | Helvetica Neue | Google Fonts → |
Visual Assets
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UI Components
Input
| Attribute | Value |
|---|---|
| background | transparent |
| textColor | #000000 |
| borderColor | null |
| borderRadius | 8px |
| shadow | none |
Button Primary
| Attribute | Value |
|---|---|
| background | #5921CF |
| textColor | #FFFFFF |
| borderColor | #5921CF |
| borderRadius | 9999px |
| shadow | none |
Button Secondary
| Attribute | Value |
|---|---|
| background | #FFFFFF |
| textColor | #5921CF |
| borderColor | #FFFFFF |
| borderRadius | 9999px |
| shadow | none |
Brand Personality
Tone: professional
Energy: medium
Audience: healthcare consumers
Sesame Brand in the Wild
Source: sesamecare.com
Source: sesamecare.com
Source: sesamecare.com
Source: sesamecare.com
Source: sesamecare.com
Frequently Asked Questions
What is Sesame's primary brand color?
Sesame's primary brand color is #5921CF. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Sesame use?
Sesame uses Helvetica Neue as the primary typeface across body and headings.
Does Sesame use a light or dark theme?
Sesame's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sesame's logo?
Sesame's logo is available directly on their site (https://sesamecare.com/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://sesamecare.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sesame.
Methodology
Brand data on this page was extracted from https://sesamecare.com/?ref=startups.gallery on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sesame.