sesame ai.json

Sesame AI Brand Identity

A complete profile of Sesame AI's visual system — colors, typography, components, and personality — extracted from https://www.sesame.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #9CA3AF
Accent #9CA3AF
Body Font season
Heading Font season

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Sesame AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "season",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "accent": "#9CA3AF",
    "background": "#F6F6F6",
    "textPrimary": "#111111",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "season",
      "heading": "season"
    },
    "fontStacks": {
      "heading": [
        "season"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "season"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "26px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2021%2024%22%20class%3D%22w-%5Bvar(--s18)%5D%20h-%5Bvar(--s20)%5D%22%20data-sentry-element%3D%22SesameLogo%22%20data-sentry-source-file%3D%22Header.tsx%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M20.556%2011.936V23.87c-2.16%200-4.184-.582-5.93-1.598a11.94%2011.94%200%200%201-5.93-10.337V0c2.16%200%204.184.582%205.93%201.598a11.94%2011.94%200%200%201%205.93%2010.338M2.926.798A5.7%205.7%200%200%200%200%200v5.968a5.99%205.99%200%200%200%202.925%205.169c.86.509%201.86.798%202.925.798V5.969A5.99%205.99%200%200%200%202.925.798%22%20style%3D%22fill%3A%20rgb(17%2C%2017%2C%2017)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.datocms-assets.com/143763/1740684474-logo-square-color.png?auto=format&h=16&w=16",
    "ogImage": "https://www.datocms-assets.com/143763/1730375369-sesame-og.png?auto=format&fit=max&w=1200",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}