llms.txt

ServiceTitan Brand Identity

A complete profile of ServiceTitan's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #1976D2
Accent #E24F4F
Body Font Sofia Pro
Heading Font Nunito Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in the trades industry

ServiceTitan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions for use:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around.
  4. For captured font URLs: right-click → Save As to download locally.
  5. View the page's CSS and copy matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {"family": "Sofia Pro", "role": "body"},
 {"family": "Arial", "role": "body"},
 {"family": "Nunito Sans", "role": "heading"},
 {"family": "Helvetica", "role": "body"},
 {"family": "Roboto", "role": "body"}
 ],
 "colors": {
 "primary": "#1976D2",
 "secondary": "#E24F4F",
 "accent": "#E24F4F",
 "background": "#FFFFFF",
 "textPrimary": "#17191C",
 "link": "#0265DC"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Sofia Pro",
 "heading": "Nunito Sans"
 },
 "fontStacks": {
 "heading": ["Sofia Pro"],
 "body": ["Times New Roman"],
 "paragraph": ["Nunito Sans"]
 },
 "fontSizes": {
 "h1": "44px",
 "h2": "35px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "2px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#212121",
 "borderColor": null,
 "borderRadius": "0px",
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#E24F4F",
 "textColor": "#FFFFFF",
 "borderRadius": "8px",
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "8px",
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22header-logo--img%22%20width%3D%22168px%22%20height%3D%2228px%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Fstatic%2Fbrand-static-sprite.6073efd1.svg%23st-logo%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.servicetitan.com/static/favicon-fbcf245208174d811075922be3499c14.ico",
 "ogImage": "https://images.ctfassets.net/3q1a0w8cwuwf/7ISRCzbAIAcs4MGNvrYSWN/67264761ca3557c758165afc41dc04a9/ServiceTitan_Logo_Black_2.png",
 "logoHref": "/"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses in the trades industry"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}