servicetitan.json

ServiceTitan Brand Identity

A complete profile of ServiceTitan's visual system — colors, typography, components, and personality — extracted from https://servicetitan.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #1976D2
Accent #E24F4F
Body Font Sofia Pro
Heading Font Nunito Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in the trades industry

ServiceTitan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Sofia Pro",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Nunito Sans",
      "role": "heading"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1976D2",
    "secondary": "#E24F4F",
    "accent": "#E24F4F",
    "background": "#FFFFFF",
    "textPrimary": "#17191C",
    "link": "#0265DC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Sofia Pro",
      "heading": "Nunito Sans"
    },
    "fontStacks": {
      "heading": [
        "Sofia Pro"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Nunito Sans"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "35px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#212121",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E24F4F",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22header-logo--img%22%20width%3D%22168px%22%20height%3D%2228px%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Fstatic%2Fbrand-static-sprite.6073efd1.svg%23st-logo%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.servicetitan.com/static/favicon-fbcf245208174d811075922be3499c14.ico",
    "ogImage": "https://images.ctfassets.net/3q1a0w8cwuwf/7ISRCzbAIAcs4MGNvrYSWN/67264761ca3557c758165afc41dc04a9/ServiceTitan_Logo_Black_2.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, linking to the homepage. It matches the brand 'ServiceTitan' as inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Get Started",
      "reasoning": "Button #4 ('Get Started') is the primary CTA because it uses a vibrant red/orange color (#E24F4F), which stands out as a strong call-to-action. The text 'Get Started' is action-oriented, making it a clear primary choice."
    },
    "secondary": {
      "index": 0,
      "text": "Get Demo",
      "reasoning": "Button #0 ('Get Demo') is selected as the secondary CTA because it has a transparent background with a white border, providing a contrast to the primary button's vibrant color. It offers a secondary action that complements the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in the trades industry"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and located at the top of the page, linking to the homepage. It matches the brand 'ServiceTitan' as inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}