ServiceMax Brand Identity

A complete profile of ServiceMax's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #4180C3
• secondary: #4285F4
• accent: #2575FC
• background: #FFFFFF
• textPrimary: #3A3A3A
• link: #2575FC

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Barlow Semi Condensed — https://fonts.google.com/specimen/Barlow+Semi+Condensed

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#4180C3, textColor=#FFFFFF, borderRadius=5px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#54595F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking IT services

ServiceMax Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Digital Sign With Raspberry Pi Buster - ServiceMax
  • Image:
  • Source: https://servicemax.com.au/making-digital-info-sign-2/
• Phishing Grows Up? - ServiceMax
  • Image:
  • Source: https://servicemax.com.au/phishing-grows-up/
• 5 Ways to Leverage Microsoft 365's New AI Innovations - ServiceMax
  • Image:
  • Source: https://servicemax.com.au/5-ways-to-leverage-microsoft-365s-new-ai-innovations/
• Cool Windows 11 Features That May Make You Love This OS - ServiceMax
  • Image:
  • Source: https://servicemax.com.au/cool-windows-11-features-that-may-make-you-love-this-os/
• Reviews Archives - ServiceMax
  • Image:
  • Source: https://servicemax.com.au/category/reviews/
• How to Create Insightful Dashboards in Microsoft Power BI - ServiceMax
  • Image:
  • Source: https://servicemax.com.au/how-to-create-insightful-dashboards-in-microsoft-power-bi/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Barlow Semi Condensed",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#4180C3",
  "secondary": "#4285F4",
  "accent": "#2575FC",
  "background": "#FFFFFF",
  "textPrimary": "#3A3A3A",
  "link": "#2575FC"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Barlow Semi Condensed"
  },
  "fontStacks": {
   "heading": [
    "Barlow Condensed",
    "sans-serif"
   ],
   "body": [
    "Roboto",
    "sans-serif"
   ],
   "paragraph": [
    "Roboto",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "96.8px",
   "h2": "88px",
   "body": "17.6px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4180C3",
   "textColor": "#FFFFFF",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#54595F",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://servicemax.com.au/wp-content/uploads/elementor/thumbs/ServiceMaxLogo_black_background-qwjtjr4vlh8y0jedrg01c3tn626658pbkasp1gjsku.png",
  "favicon": "https://servicemax.com.au/wp-content/uploads/2018/06/cropped-serviceMax_blue_512x512-32x32.png",
  "ogImage": null
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses seeking IT services"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}