Serval Brand: Colors, Fonts, Logo & Visual Identity

Serval Brand Identity

A complete profile of Serval's visual system — colors, typography, components, and personality — extracted from https://www.serval.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.serval.com/.

primary: #6C49B8 (rgb(108, 73, 184))
secondary: #0000EE (rgb(0, 0, 238))
accent: #6C49B8 (rgb(108, 73, 184))
background: #080808 (rgb(8, 8, 8))
textPrimary: #080808 (rgb(8, 8, 8))
link: #1863DC (rgb(24, 99, 220))

Typography

Each font links to its Google Fonts page where available.

primary: DM Sans Google Fonts →
heading: DM Sans Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Serval's actual button styles.

Button Primary
background: #6C49B8
textColor: #000000
borderRadius: 999px
shadow: none
Button Secondary
background: #FFFFFF
textColor: #0D0D11
borderRadius: 10px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: IT professionals and businesses

Frequently Asked Questions

What is Serval's primary brand color?
Serval's primary brand color is #6C49B8. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Serval use?
Serval uses DM Sans as the primary typeface across body and headings.
Does Serval use a light or dark theme?
Serval's primary site uses a dark color scheme, with a background of #080808.
Where can I find Serval's logo?
Serval's logo is available directly on their site (https://www.serval.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.serval.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.