Serra Brand: Colors, Fonts, Logo & Visual Identity
Serra Brand Identity
A complete profile of Serra's visual system — colors, typography, components, and personality — extracted from https://www.serra.io/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.serra.io/.
| Color Type | Color Code | RGB Values |
|---|---|---|
| primary | #92400E | rgb(146, 64, 14) |
| secondary | #DBC1B0 | rgb(219, 193, 176) |
| accent | #92400E | rgb(146, 64, 14) |
| background | #FAF8F5 | rgb(250, 248, 245) |
| textPrimary | #111111 | rgb(17, 17, 17) |
| link | #D2AA6E | rgb(210, 170, 110) |
Typography
Each font links to its Google Fonts page where available.
| Font Role | Font Family | Google Fonts Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | Lora | Google Fonts → |
Visual Assets
%22%20stroke-width%3D%225.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%20fill%3D%22none%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgba(210%2C%20170%2C%20110%2C%200.9)%20!important%3B%20stroke-width%3A%205.5px%20!important%3B%20stroke-linecap%3A%20round%20!important%3B%20stroke-linejoin%3A%20round%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3Ccircle%20r%3D%225%22%20fill%3D%22rgba(210%2C170%2C110%2C0.95)%22%20filter%3D%22url(%23nav-tip-glow)%22%20opacity%3D%220%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%20opacity%3A%200%20!important%3B%22%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3CanimateMotion%20dur%3D%220.9s%22%20begin%3D%220.2s%22%20fill%3D%22freeze%22%20path%3D%22M8%2078%20L38%2028%20L54%2056%20L68%2042%20L92%2078%22%20calcMode%3D%22spline%22%20keySplines%3D%220.65%200%200.35%201%22%20keyTimes%3D%220%3B1%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%20%20%3Canimate%20attributeName%3D%22opacity%22%20values%3D%220%3B1%3B1%3B0.5%3B0%22%20keyTimes%3D%220%3B0.05%3B0.85%3B0.95%3B1%22%20dur%3D%220.9s%22%20begin%3D%220.2s%22%20fill%3D%22freeze%22%20style%3D%22fill%3A%20rgba(210%2C%20170%2C%20110%2C%200.95)%20!important%3B%22%2F%3E%0A%20%20%20%20%20%20%20%20%20%20%3C%2Fcircle%3E%0A%20%20%20%20%20%20%20%20%3C%2Fsvg%3E)
UI Components
Live previews rendered using Serra's actual button styles.
| Component | Background Color | Text Color | Border Radius |
|---|---|---|---|
| Button Primary | #92400E | #FFFFFF | 8px |
| Button Secondary | #FFFEFA | #111111 | 8px |
Brand Personality
Tone: professional Energy: medium Audience: business professionals looking to hire
Serra Brand in the Wild
Image: cloud.serra.io
Image: cloud.serra.io
Image: cloud.serra.io
Image: cloud.serra.io
Image: cloud.serra.io
Frequently Asked Questions
What is Serra's primary brand color?
Serra's primary brand color is #92400E. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Serra use?
Serra uses Inter for body text and Lora for headings. Fonts were detected on https://www.serra.io/ as part of their live design system.
Does Serra use a light or dark theme?
Serra's primary site uses a light color scheme, with a background of #FAF8F5.
Where can I find Serra's logo?
Serra's logo is available directly on their site (https://www.serra.io/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.serra.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.