# Serif Health Brand Identity

A complete profile of **Serif Health**'s visual system — colors, typography, components, and personality — extracted from [serifhealth.com](https://www.serifhealth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from [serifhealth.com](https://www.serifhealth.com).

- **Primary:** `#0369A1`
- **RGB:** `rgb(3, 105, 161)`
- **Secondary:** `#ECFEFF`
- **RGB:** `rgb(236, 254, 255)`
- **Accent:** `#0369A1`
- **RGB:** `rgb(3, 105, 161)`
- **Background:** `#3F3F46`
- **RGB:** `rgb(63, 63, 70)`
- **Text Primary:** `#3F3F46`
- **RGB:** `rgb(63, 63, 70)`
- **Link:** `#E3B46E`
- **RGB:** `rgb(227, 180, 110)`

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading:** Merriweather [Google Fonts →](https://fonts.google.com/specimen/Merriweather)

## Visual Assets

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## UI Components

Live previews rendered using Serif Health's actual button styles.

### Button Primary

- **Background:** `#0369A1`
- **Text Color:** `#FFFFFF`
- **Border Radius:** `4px`
- **Shadow:** `none`

### Button Secondary

- **Background:** `#E4E4E7`
- **Text Color:** `#3F3F46`
- **Border Radius:** `4px`
- **Shadow:** `none`

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** healthcare professionals and organizations

## Frequently Asked Questions

**What is Serif Health's primary brand color?**

Serif Health's primary brand color is `#0369A1`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Serif Health use?**

Serif Health uses Inter for body text and Merriweather for headings. Fonts were detected on [serifhealth.com](https://www.serifhealth.com) as part of their live design system.

**Does Serif Health use a light or dark theme?**

Serif Health's primary site uses a dark color scheme, with a background of `#3F3F46`.

**Where can I find Serif Health's logo?**

Serif Health's logo is available directly on their site ([serifhealth.com](https://www.serifhealth.com)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**

This profile was extracted from [serifhealth.com](https://www.serifhealth.com) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Serif Health.