Sequence Bio Brand Identity

A complete profile of Sequence Bio's visual system — colors, typography, components, and personality — extracted from https://www.sequencebio.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.sequencebio.com/.

• primary: #135F82
  rgb(19, 95, 130)
• secondary: #F9C032
  rgb(249, 192, 50)
• accent: #135F82
  rgb(19, 95, 130)
• background: #FFFFFF
  rgb(255, 255, 255)
• textPrimary: #20A0DB
  rgb(32, 160, 219)
• link: #20A0DB
  rgb(32, 160, 219)

Typography

Each font links to its Google Fonts page where available.

• primary: Proxima Nova Soft
• heading: Maven Pro

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Sequence Bio's actual button styles.

• Input

  • background: #FFFFFF
  • textColor: #135F82
  • borderColor: null
  • borderRadius: 5px
  • shadow: none

• Button Primary

  • background: #135F82
  • textColor: #FFFFFF
  • borderRadius: 5px
  • shadow: none

• Button Secondary

  • background: #F9C032
  • textColor: #FFFFFF
  • borderColor: #F9C032
  • borderRadius: 40px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: healthcare professionals and researchers

Sequence Bio Brand in the Wild

Image: miro.medium.com
Source: blog.sequencebio.com

Image: miro.medium.com
Source: blog.sequencebio.com

Frequently Asked Questions

• What is Sequence Bio's primary brand color?
  Sequence Bio's primary brand color is #135F82. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Sequence Bio use?
  Sequence Bio uses Proxima Nova Soft for body text and Maven Pro for headings.

• Does Sequence Bio use a light or dark theme?
  Sequence Bio's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Sequence Bio's logo?
  Sequence Bio's logo is available directly on their site (https://www.sequencebio.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.sequencebio.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sequence Bio.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova Soft",
      "role": "body"
    },
    {
      "family": "Maven Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#135F82",
    "secondary": "#F9C032",
    "accent": "#135F82",
    "background": "#FFFFFF",
    "textPrimary": "#20A0DB",
    "link": "#20A0DB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova Soft",
      "heading": "Maven Pro"
    },
    "fontStacks": {
      "heading": [
        "Maven Pro",
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "47.5px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#135F82",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#135F82",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9C032",
      "textColor": "#FFFFFF",
      "borderColor": "#F9C032",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sequencebio.com/assets/images/sequence-logo-white-30602556.svg",
    "favicon": "https://www.sequencebio.com/apple-touch-icon-180x180-precomposed.png",
    "ogImage": null,
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  }
}