# Sepsis Scout Brand Identity

A complete profile of **Sepsis Scout**'s visual system — colors, typography, components, and personality — extracted from https://sepsisscout.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/sepsis-scout
- Machine-readable JSON: https://characterquilt.com/branding/sepsis-scout.json
- Per-page llms.txt: https://characterquilt.com/branding/sepsis-scout/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #428BCA |
| Body Font | Arial |
| Heading Font | Arial |

## Color Palette

- primary: #0000EE
- secondary: #293A4A
- accent: #428BCA
- background: #FFFFFF
- textPrimary: #428BCA
- link: #428BCA

## Typography

- primary: Arial — https://fonts.google.com/specimen/Arial
- heading: Arial — https://fonts.google.com/specimen/Arial

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Sepsis Scout Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sepsis Scout - Overview**
  - Image: 
  - Source: [YouTube](https://www.youtube.com/watch?v=4KEtv-c6Log)
- **Sepsis Scout | MTEC**
  - Image: 
  - Source: [MTEC](https://mtec-sc.org/life-sciences/sepsis-scout)
- **Management of adult sepsis in resource-limited settings: global expert  consensus statements using a Delphi method | Intensive Care Medicine |  Springer Nature Link**
  - Image: 
  - Source: [Springer Nature](https://link.springer.com/article/10.1007/s00134-024-07735-7)
- **Management of adult sepsis in resource-limited settings: global expert  consensus statements using a Delphi method | Intensive Care Medicine |  Springer Nature Link**
  - Image: 
  - Source: [Springer Nature](https://link.springer.com/article/10.1007/s00134-024-07735-7)

## Working with these fonts

Not found on Google Fonts? Here’s a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Arial",
      "count": 7
    },
    {
      "family": "Helvetica",
      "count": 7
    },
    {
      "family": "sans-serif",
      "count": 7
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#293A4A",
    "accent": "#428BCA",
    "background": "#FFFFFF",
    "textPrimary": "#428BCA",
    "link": "#428BCA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "body": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "heading": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```