# Seneca Brand Identity

A complete profile of **Seneca**'s visual system — colors, typography, components, and personality — extracted from [https://seneca.com/](https://seneca.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://seneca.com/.

primary

#343940

rgb(52, 57, 64)

secondary

#F0F7FF

rgb(240, 247, 255)

accent

#DBE3EC

rgb(219, 227, 236)

background

#343940

rgb(52, 57, 64)

textPrimary

#343940

rgb(52, 57, 64)

link

#DBE3EC

rgb(219, 227, 236)

## Typography
Each font links to its Google Fonts page where available.

primary

Helvetica

Helvetica [Google Fonts →](https://fonts.google.com/specimen/Helvetica)

heading

New Science

New Science [Google Fonts →](https://fonts.google.com/specimen/New+Science)

New Science, Helvetica, ui-sans-serif, system-ui, sans-serif

## Visual Assets

%20!important%3B%22%3ESeneca%3C%2Ftitle%3E%0A%20%20%20%20%3Cpath%20d%3D%22M.26%2091.05h44.82c2.1%2012.16%2015.5%2014.36%2041.9%2014.36%2029.14%200%2042.14-2.01%2042.14-13.97%200-5.4-3.13-8.96-9.75-10.94-2.66-.57-16.43-1.03-41.32-1.4-23.03%200-37.2-.36-42.5-1.07C10.69%2074.4%201%2064.27%201%2041.87%201%2023.42%207.23%2012.34%2020.6%206.94%2030.84%202.73%2053.36.59%2087.53.59c43.16%200%2058.66%202.58%2069.13%2011.46%205.93%204.76%208.23%2010.5%209.36%2023.97h-44.98c-.88-2.97-1.67-4.28-3.66-5.6-4.37-2.9-13.7-4.15-31.2-4.15-28.57%200-41.32%201.82-41.32%2012.62%200%206.3%204.46%209.81%2013.28%2010.45%207.92.54%2016.52.81%2065.67%201.09%2036.27.25%2049.15%2010.14%2049.15%2037.76%200%2018.46-5.9%2029.66-18.6%2035.25-10.97%205.22-33.49%207.66-70.9%207.66-46.17%200-61.77-2.75-72.55-12.75C3.94%20112.09.8%20104.1.27%2091.05H.26Zm271.9%208.15c-1.38%208.3-5.52%209.87-27.84%209.87-12.63%200-19.95-1.2-23.7-3.95-3.36-2.58-4.34-5.73-4.34-15.2h91.24c.2-3.96.2-8.3.2-9.49%200-21.92-3.36-32.58-12.44-39.3-8.5-6.32-19.56-8.1-50.18-8.1-30.61%200-42.05%201.99-51.14%208.31-9.87%206.9-12.63%2016.2-12.63%2041.27%200%2025.08%202.76%2033.18%2011.84%2040.1%208.5%206.33%2021.33%208.7%2048.39%208.7%2049.97%200%2062.8-6.33%2065.36-32.2h-34.76Zm-55.89-28.45c.4-13.04%205.92-16%2029.43-16%2013.83%200%2020.94%201.39%2024.09%204.75%202.16%202.18%202.57%203.95%202.76%2011.25h-56.3.03Zm100.56-35.16V129h34.94V91.68c0-17.18.79-21.53%205.14-26.06%204.14-4.35%2011.06-6.12%2023.9-6.12%2012.84%200%2019.76%201.38%2023.5%205.13%203.76%203.56%204.36%206.92%204.36%2021.92v42.47h34.94V86.55c0-25.67-1.77-32.78-10.26-41.66-8.3-8.5-19.76-11.65-42.07-11.65-22.32%200-33.38%204.54-39.7%2016.59h-1.78V35.61h-33l.03-.02ZM543.18%2099.2c-1.38%208.3-5.53%209.87-27.84%209.87-12.64%200-19.95-1.2-23.7-3.95-3.36-2.58-4.35-5.73-4.35-15.2h91.24c.2-3.96.2-8.3.2-9.49%200-21.92-3.35-32.58-12.44-39.3-8.49-6.32-19.55-8.1-50.17-8.1s-42.06%201.99-51.14%208.31c-9.88%206.9-12.64%2016.2-12.64%2041.27%200%2025.08%202.77%2033.18%2011.85%2040.1%208.5%206.33%2021.33%208.7%2048.38%208.7%2049.97%200%2062.81-6.33%2065.37-32.2h-34.76Zm-55.9-28.45c.39-13.04%205.91-16%2029.42-16%2013.83%200%2020.93%201.39%2024.09%204.75%202.16%202.18%202.57%203.95%202.76%2011.25h-56.3.02ZM677.5%2091.5c-1.59%2010.67-7.5%2013.43-28.04%2013.43-9.48%200-17.19-.99-21.33-2.97-5.92-2.57-7.9-7.5-7.9-19.36%200-19.56%204.56-23.3%2028.83-23.3%2020.55%200%2027.45%203.54%2028.64%2014.21h35.55c-.6-17.58-3.15-24.89-10.67-30.8-8.88-7.32-22.52-9.69-53.52-9.69-31%200-43.84%202.17-52.73%209.48-8.28%206.72-11.06%2016.59-11.06%2039.1%200%2024.7%202.97%2034.77%2012.05%2041.1%209.3%206.71%2021.33%208.69%2049.97%208.69%2036.74%200%2048.2-2.37%2057.08-11.46%206.12-6.12%208.1-12.84%208.7-28.43H677.5Zm82.77-26.67c1.18-8.49%203.55-9.27%2028.64-9.27%2021.12%200%2023.9%201.98%2023.9%2016.4v4.94h-1.58c-5.34-5.93-10.08-7.31-26.27-7.31-25.68%200-34.95.58-43.26%202.76-13.62%203.75-19.94%2013.04-19.94%2029.84%200%2010.07%202.16%2016.98%206.71%2021.32%206.33%205.73%2015.21%207.9%2033.96%207.9%2023.3%200%2032-.79%2037.92-3.36%206.12-2.76%209.48-5.92%2012.24-11.85h1.58v12.84h33.57v-56.3c0-16.98-1.97-24.09-7.89-30.41-7.9-7.9-15-9.28-45.83-9.28-29.03%200-45.02%201.78-53.12%206.13-10.47%205.52-14.42%2012.24-15.41%2025.67h34.76l.02-.02Zm23.5%2024.48c15.2%200%2020.33.2%2022.7%201.18%203.75%201.38%205.73%204.16%205.73%207.9%200%208.3-6.92%2010.67-31.4%2010.67-18.76%200-24.1-2.17-24.1-9.88%200-3.35%201.78-6.12%205.14-7.7%202.76-1.38%2010.07-2.17%2021.92-2.17Z%22%20style%3D%22fill%3A%20oklch(0.9732%200.013053%20251.557)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

## Brand Personality

**Tone:** modern**Energy:** medium**Audience:** fire safety professionals

## Seneca Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [seneca.com](https://seneca.com/_assets/aspen-2025.CK2SBzJ2_Z2eGwiQ.webp)

Source: [seneca.com](https://seneca.com/news/seneca-launches/)

Image: [seneca.com](https://seneca.com/_assets/rasing-fire-intensity.DoQQVNh2_ZQsHAz.webp)

Source: [seneca.com](https://seneca.com/news/resilient-civilization/)

Image: [seneca.com](https://seneca.com/_assets/frame-prescribed-sequence.LpLqhdIL_Z2eViWe.webp)

Source: [seneca.com](https://seneca.com/)

Image: [seneca.com](https://seneca.com/_assets/team-photo.DrfvbaRf_Z2meYBa.webp)

Source: [seneca.com](https://seneca.com/careers/)

Image: [seneca.com](https://seneca.com/_assets/banner-fire-agencies.BJTN4eAw_2grgQN.webp)

Source: [seneca.com](https://seneca.com/fire-agencies/)

Image: [seneca.com](https://seneca.com/_assets/banner-careers.BFxLUWAQ_ZR46sR.webp)

Source: [seneca.com](https://seneca.com/careers/)

## Frequently Asked Questions

What is Seneca's primary brand color?

Seneca's primary brand color is #343940. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Seneca use?

Seneca uses #DBE3EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Seneca use?

Seneca uses Helvetica for body text and New Science for headings. Fonts were detected on https://seneca.com/ as part of their live design system.

Does Seneca use a light or dark theme?

Seneca's primary site uses a light color scheme, with a background of #343940.

Where can I find Seneca's logo?

Seneca's logo is available directly on their site (https://seneca.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://seneca.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Seneca.

## Methodology

Brand data on this page was extracted from [https://seneca.com/](https://seneca.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Seneca.