Seneca Brand Identity

A complete profile of Seneca's visual system — colors, typography, components, and personality — extracted from https://seneca.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://seneca.com/.

primary

#343940

rgb(52, 57, 64)

secondary

#F0F7FF

rgb(240, 247, 255)

accent

#DBE3EC

rgb(219, 227, 236)

background

#343940

rgb(52, 57, 64)

textPrimary

#343940

rgb(52, 57, 64)

link

#DBE3EC

rgb(219, 227, 236)

Typography

Each font links to its Google Fonts page where available.

primary

Helvetica

Helvetica Google Fonts →

heading

New Science

New Science Google Fonts →

New Science, Helvetica, ui-sans-serif, system-ui, sans-serif

Visual Assets

%20!important%3B%22%3ESeneca%3C%2Ftitle%3E%0A%20%20%20%20%3Cpath%20d%3D%22M.26%2091.05h44.82c2.1%2012.16%2015.5%2014.36%2041.9%2014.36%2029.14%200%2042.14-2.01%2042.14-13.97%200-5.4-3.13-8.96-9.75-10.94-2.66-.57-16.43-1.03-41.32-1.4-23.03%200-37.2-.36-42.5-1.07C10.69%2074.4%201%2064.27%201%2041.87%201%2023.42%207.23%2012.34%2020.6%206.94%2030.84%202.73%2053.36.59%2087.53.59c43.16%200%2058.66%202.58%2069.13%2011.46%205.93%204.76%208.23%2010.5%209.36%2023.97h-44.98c-.88-2.97-1.67-4.28-3.66-5.6-4.37-2.9-13.7-4.15-31.2-4.15-28.57%200-41.32%201.82-41.32%2012.62%200%206.3%204.46%209.81%2013.28%2010.45%207.92.54%2016.52.81%2065.67%201.09%2036.27.25%2049.15%2010.14%2049.15%2037.76%200%2018.46-5.9%2029.66-18.6%2035.25-10.97%205.22-33.49%207.66-70.9%207.66-46.17%200-61.77-2.75-72.55-12.75C3.94%20112.09.8%20104.1.27%2091.05H.26Zm271.9%208.15c-1.38%208.3-5.52%209.87-27.84%209.87-12.63%200-19.95-1.2-23.7-3.95-3.36-2.58-4.34-5.73-4.34-15.2h91.24c.2-3.96.2-8.3.2-9.49%200-21.92-3.36-32.58-12.44-39.3-8.5-6.32-19.56-8.1-50.18-8.1-30.61%200-42.05%201.99-51.14%208.31-9.87%206.9-12.63%2016.2-12.63%2041.27%200%2025.08%202.76%2033.18%2011.84%2040.1%208.5%206.33%2021.33%208.7%2048.39%208.7%2049.97%200%2062.8-6.33%2065.36-32.2h-34.76Zm-55.89-28.45c.4-13.04%205.92-16%2029.43-16%2013.83%200%2020.94%201.39%2024.09%204.75%202.16%202.18%202.57%203.95%202.76%2011.25h-56.3.03Zm100.56-35.16V129h34.94V91.68c0-17.18.79-21.53%205.14-26.06%204.14-4.35%2011.06-6.12%2023.9-6.12%2012.84%200%2019.76%201.38%2023.5%205.13%203.76%203.56%204.36%206.92%204.36%2021.92v42.47h34.94V86.55c0-25.67-1.77-32.78-10.26-41.66-8.3-8.5-19.76-11.65-42.07-11.65-22.32%200-33.38%204.54-39.7%2016.59h-1.78V35.61h-33l.03-.02ZM543.18%2099.2c-1.38%208.3-5.53%209.87-27.84%209.87-12.64%200-19.95-1.2-23.7-3.95-3.36-2.58-4.35-5.73-4.35-15.2h91.24c.2-3.96.2-8.3.2-9.49%200-21.92-3.35-32.58-12.44-39.3-8.49-6.32-19.55-8.1-50.17-8.1s-42.06%201.99-51.14%208.31c-9.88%206.9-12.64%2016.2-12.64%2041.27%200%2025.08%202.77%2033.18%2011.85%2040.1%208.5%206.33%2021.33%208.7%2048.38%208.7%2049.97%200%2062.81-6.33%2065.37-32.2h-34.76Zm-55.9-28.45c.39-13.04%205.91-16%2029.42-16%2013.83%200%2020.93%201.39%2024.09%204.75%202.16%202.18%202.57%203.95%202.76%2011.25h-56.3.02ZM677.5%2091.5c-1.59%2010.67-7.5%2013.43-28.04%2013.43-9.48%200-17.19-.99-21.33-2.97-5.92-2.57-7.9-7.5-7.9-19.36%200-19.56%204.56-23.3%2028.83-23.3%2020.55%200%2027.45%203.54%2028.64%2014.21h35.55c-.6-17.58-3.15-24.89-10.67-30.8-8.88-7.32-22.52-9.69-53.52-9.69-31%200-43.84%202.17-52.73%209.48-8.28%206.72-11.06%2016.59-11.06%2039.1%200%2024.7%202.97%2034.77%2012.05%2041.1%209.3%206.71%2021.33%208.69%2049.97%208.69%2036.74%200%2048.2-2.37%2057.08-11.46%206.12-6.12%208.1-12.84%208.7-28.43H677.5Zm82.77-26.67c1.18-8.49%203.55-9.27%2028.64-9.27%2021.12%200%2023.9%201.98%2023.9%2016.4v4.94h-1.58c-5.34-5.93-10.08-7.31-26.27-7.31-25.68%200-34.95.58-43.26%202.76-13.62%203.75-19.94%2013.04-19.94%2029.84%200%2010.07%202.16%2016.98%206.71%2021.32%206.33%205.73%2015.21%207.9%2033.96%207.9%2023.3%200%2032-.79%2037.92-3.36%206.12-2.76%209.48-5.92%2012.24-11.85h1.58v12.84h33.57v-56.3c0-16.98-1.97-24.09-7.89-30.41-7.9-7.9-15-9.28-45.83-9.28-29.03%200-45.02%201.78-53.12%206.13-10.47%205.52-14.42%2012.24-15.41%2025.67h34.76l.02-.02Zm23.5%2024.48c15.2%200%2020.33.2%2022.7%201.18%203.75%201.38%205.73%204.16%205.73%207.9%200%208.3-6.92%2010.67-31.4%2010.67-18.76%200-24.1-2.17-24.1-9.88%200-3.35%201.78-6.12%205.14-7.7%202.76-1.38%2010.07-2.17%2021.92-2.17Z%22%20style%3D%22fill%3A%20oklch(0.9732%200.013053%20251.557)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E)

Brand Personality

Tone: modernEnergy: mediumAudience: fire safety professionals

Seneca Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: seneca.com

Source: seneca.com

Image: seneca.com

Source: seneca.com

Image: seneca.com

Source: seneca.com

Image: seneca.com

Source: seneca.com

Image: seneca.com

Source: seneca.com

Image: seneca.com

Source: seneca.com

Frequently Asked Questions

What is Seneca's primary brand color?

Seneca's primary brand color is #343940. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Seneca use?

Seneca uses #DBE3EC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Seneca use?

Seneca uses Helvetica for body text and New Science for headings. Fonts were detected on https://seneca.com/ as part of their live design system.

Does Seneca use a light or dark theme?

Seneca's primary site uses a light color scheme, with a background of #343940.

Where can I find Seneca's logo?

Seneca's logo is available directly on their site (https://seneca.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://seneca.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Seneca.

Methodology

Brand data on this page was extracted from https://seneca.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Seneca.