Sendwave Brand Identity

A complete profile of Sendwave's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFEC00
• secondary: #16889B
• accent: #FFEC00
• background: #FFFFFF
• textPrimary: #3C0F19
• link: #3C0F19

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Impact — https://fonts.google.com/specimen/Impact

Visual Assets

• Logo:
• Favicon: https://www.sendwave.com/web-cms-sw-assets/next-assets/icons/favicon.svg
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#3C0F19, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFEC00, textColor=#3C0F19, borderRadius=28px, shadow=none
• buttonSecondary: background=#3C0F19, textColor=#FFFFFF, borderRadius=28px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: individuals sending money internationally

Sendwave Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• International Money Remittance Blog | Sendwave
  • Image:
  • Source: https://www.sendwave.com/en/blog
• International Money Remittance Blog | Sendwave
  • Image:
  • Source: https://www.sendwave.com/en/blog
• International Money Remittance Blog | Sendwave
  • Image:
  • Source: https://www.sendwave.com/en/blog
• International Money Remittance Blog | Sendwave
  • Image:
  • Source: https://www.sendwave.com/en/blog
• Cheapest Ways To Send Money To Bangladesh From The USA | Quick Comparison | Sendwave
  • Image:
  • Source: https://www.sendwave.com/en/blog/community/cheapest-way-send-money-bangladesh
• International Money Remittance Blog | Sendwave
  • Image:
  • Source: https://www.sendwave.com/en/blog

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Sendwavy",
   "role": "display"
  },
  {
   "family": "Impact",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#FFEC00",
  "secondary": "#16889B",
  "accent": "#FFEC00",
  "background": "#FFFFFF",
  "textPrimary": "#3C0F19",
  "link": "#3C0F19"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Arial",
   "heading": "Impact"
  },
  "fontStacks": {
   "heading": [
    "Sendwavy",
    "Impact",
    "Arial"
   ],
   "body": [
    "Inter",
    "Arial"
   ],
   "paragraph": [
    "Inter",
    "Arial"
   ]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "40px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#3C0F19",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FFEC00",
   "textColor": "#3C0F19",
   "borderRadius": "28px",
   "borderRadiusCorners": {
    "topLeft": "28px",
    "topRight": "28px",
    "bottomRight": "28px",
    "bottomLeft": "28px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#3C0F19",
   "textColor": "#FFFFFF",
   "borderRadius": "28px",
   "borderRadiusCorners": {
    "topLeft": "28px",
    "topRight": "28px",
    "bottomRight": "28px",
    "bottomLeft": "28px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.ctfassets.net/pqe6664kagrv/1dZzZQVGSTsOwmxCDwUNsf/d83e1361659b72c178b094b85ac348ee/Group.svg?q=75&w=384",
  "favicon": "https://www.sendwave.com/web-cms-sw-assets/next-assets/icons/favicon.svg",
  "ogImage": "https://images.ctfassets.net/pqe6664kagrv/1dZzZQVGSTsOwmxCDwUNsf/d83e1361659b72c178b094b85ac348ee/Group.svg?w=500",
  "logoHref": "/en/",
  "logoAlt": "Sendwave Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Sendwave'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 48,
   "text": "View all countries",
   "reasoning": "Button #1 ('View all countries') uses the vibrant brand color #FFEC00, making it stand out as the primary call-to-action."
  },
  "secondary": {
   "index": 46,
   "text": "Explore Sendwave Wallet",
   "reasoning": "Button #0 ('Explore Sendwave Wallet') uses a different color (#3C0F19) and serves as a secondary action, complementing the primary button."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "individuals sending money internationally"
 },
 "designSystem": {
  "framework": "material",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'Sendwave'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}