llms.txt

SendGrid Brand Identity

A complete profile of SendGrid's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #1A82E2
Accent #B71C1C
Body Font TwilioSansText
Heading Font TwilioSansText

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

SendGrid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "TwilioSansText",
 "role": "body"
 },
 {
 "family": "Inter var",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "Roboto",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#1A82E2",
 "secondary": "#294661",
 "accent": "#B71C1C",
 "background": "#FFFFFF",
 "textPrimary": "#9E9E9E",
 "link": "#B71C1C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "TwilioSansText",
 "heading": "TwilioSansText"
 },
 "fontStacks": {
 "heading": [
 "Colfax",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Colfax",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Colfax",
 "Helvetica",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "16px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 12,
 "borderRadius": "2px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#294661",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "rgba(0, 0, 0, 0) 0px 1px 0px 0px"
 },
 "buttonPrimary": {
 "background": "#9E9E9E",
 "textColor": "#FFFFFF",
 "borderColor": "#9E9E9E",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#121C2D",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://uiux-assets.sendgrid.com/logo/sg-twilio-logo-2025.svg",
 "favicon": "https://login.sendgrid.com/favicon.ico",
 "ogImage": null,
 "logoAlt": "Twilio SendGrid Logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it matches the brand 'SendGrid' inferred from the URL and page context. The logo is visible and has a high logoSvgScore.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Continue",
 "reasoning": "Button #0 is styled with a neutral color (#9E9E9E) but is labeled as 'btn-primary', indicating it is intended as the primary action despite the muted color."
 },
 "secondary": {
 "index": 1,
 "text": "Continue",
 "reasoning": "Button #1 has a white background (#FFFFFF) and is less visually prominent, making it suitable as a secondary action."
 },
 "confidence": 0.8
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.8,
 "colors": 0.9,
 "overall": 0.8500000000000001
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it matches the brand 'SendGrid' inferred from the URL and page context. The logo is visible and has a high logoSvgScore.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}