Semgrep Brand Identity

A complete profile of Semgrep's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #314944
• secondary: #667085
• accent: #2ACFA6
• background: #FFFFFF
• textPrimary: #475467
• link: #475467

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#F9FAFB, textColor=#000000, borderColor=null, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
• buttonPrimary: background=#314944, textColor=#FFFFFF, borderRadius=80px, shadow=none
• buttonSecondary: background=#587970, textColor=#FCFCFC, borderColor=#FFFFFF, borderRadius=80px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and security professionals

Semgrep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sense and (path) sensitivity: My experience adding a new feature as a Semgrep intern | Semgrep
  • Image:
  • Source: Link
• Blog | Security Trends, Secure Coding, and Application Security Announcements | Semgrep
  • Image:
  • Source: Link
• The Difference Between SCA and Supply Chain Security | Semgrep
  • Image:
  • Source: Link
• Needles and haystacks: Can open-source & flagship models do what Mythos did? | Semgrep
  • Image:
  • Source: Link
• The Difference Between SCA and Supply Chain Security | Semgrep
  • Image:
  • Source: Link
• Secrets Story: The Prefixed Secrets That Tried to Get Away | Semgrep
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#314944",
 "secondary": "#667085",
 "accent": "#2ACFA6",
 "background": "#FFFFFF",
 "textPrimary": "#475467",
 "link": "#475467"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "30px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "#F9FAFB",
 "textColor": "#000000",
 "borderColor": null,
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
 },
 "buttonPrimary": {
 "background": "#314944",
 "textColor": "#FFFFFF",
 "borderRadius": "80px",
 "borderRadiusCorners": {
 "topLeft": "80px",
 "topRight": "80px",
 "bottomRight": "80px",
 "bottomLeft": "80px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#587970",
 "textColor": "#FCFCFC",
 "borderColor": "#FFFFFF",
 "borderRadius": "80px",
 "borderRadiusCorners": {
 "topLeft": "80px",
 "topRight": "80px",
 "bottomRight": "80px",
 "bottomLeft": "80px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://semgrep.dev/build/assets/semgrep-logo-dark-F_zJCZNg.svg",
 "favicon": "https://semgrep.dev/build/assets/favicon-32x32-CLzO_3Uq.png",
 "ogImage": "https://semgrep.dev/assets/content/global/blog-thumbnail-default.png",
 "logoHref": "/",
 "logoAlt": "click to navigate to the homepage"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "developers and security professionals"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}