# Semgrep Brand Identity

A complete profile of **Semgrep**'s visual system — colors, typography, components, and personality — extracted from https://semgrep.dev/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/semgrep
- Machine-readable JSON: https://characterquilt.com/branding/semgrep.json
- Per-page llms.txt: https://characterquilt.com/branding/semgrep/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #314944 |
| Accent | #2ACFA6 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #314944
- secondary: #667085
- accent: #2ACFA6
- background: #FFFFFF
- textPrimary: #475467
- link: #475467

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://semgrep.dev/build/assets/semgrep-logo-dark-F_zJCZNg.svg
- Favicon: https://semgrep.dev/build/assets/favicon-32x32-CLzO_3Uq.png
- Social card (og:image): https://semgrep.dev/assets/content/global/blog-thumbnail-default.png

## UI Components

- input: background=#F9FAFB, textColor=#000000, borderColor=null, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#314944, textColor=#FFFFFF, borderRadius=80px, shadow=none
- buttonSecondary: background=#587970, textColor=#FCFCFC, borderColor=#FFFFFF, borderRadius=80px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and security professionals

## Semgrep Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sense and (path) sensitivity: My experience adding a new feature as a  Semgrep intern | Semgrep**
  - Image: 
  - Source: [Link](https://semgrep.dev/blog/2024/sense-and-path-sensitivity-my-experience-adding-a-new-feature-as-a-semgrep-intern/)
- **Blog | Security Trends, Secure Coding, and Application Security Announcements | Semgrep**
  - Image: 
  - Source: [Link](https://semgrep.dev/blog/)
- **The Difference Between SCA and Supply Chain Security | Semgrep**
  - Image: 
  - Source: [Link](https://semgrep.dev/blog/2023/the-difference-between-sca-and-supply-chain-security/)
- **Needles and haystacks: Can open-source & flagship models do what Mythos did? | Semgrep**
  - Image: 
  - Source: [Link](https://semgrep.dev/blog/2026/needles-and-haystacks-can-open-source-flagship-models-do-what-mythos-did)
- **The Difference Between SCA and Supply Chain Security | Semgrep**
  - Image: 
  - Source: [Link](https://semgrep.dev/blog/2023/the-difference-between-sca-and-supply-chain-security/)
- **Secrets Story: The Prefixed Secrets That Tried%20to%2BGet\nAway | Semgrep**
  - Image: 
  - Source: [Link](https://semgrep.dev/blog/2025/secrets-story-and-prefixed-secrets/)

## Working with these fonts

Not found on Google Fonts? You can follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#314944",
    "secondary": "#667085",
    "accent": "#2ACFA6",
    "background": "#FFFFFF",
    "textPrimary": "#475467",
    "link": "#475467"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#F9FAFB",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#314944",
      "textColor": "#FFFFFF",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#587970",
      "textColor": "#FCFCFC",
      "borderColor": "#FFFFFF",
      "borderRadius": "80px",
      "borderRadiusCorners": {
        "topLeft": "80px",
        "topRight": "80px",
        "bottomRight": "80px",
        "bottomLeft": "80px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://semgrep.dev/build/assets/semgrep-logo-dark-F_zJCZNg.svg",
    "favicon": "https://semgrep.dev/build/assets/favicon-32x32-CLzO_3Uq.png",
    "ogImage": "https://semgrep.dev/assets/content/global/blog-thumbnail-default.png",
    "logoHref": "/",
    "logoAlt": "click to navigate to the homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Semgrep'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 'Book a demo' has a vibrant and brand-aligned color (#314944) and is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Try for free",
      "reasoning": "Button #2 'Try for free' has a different background color (#587970) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and security professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Semgrep'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```