Selfin Brand Identity

A complete profile of Selfin's visual system — colors, typography, components, and personality — extracted from https://selfin.app. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://selfin.app.

• primary:
  #666F7F
rgb(102, 111, 127)
• secondary:
  #374151
rgb(55, 65, 81)
• accent:
  #3D84FF
rgb(61, 132, 255)
• background:
  #FFFFFF
rgb(255, 255, 255)
• textPrimary:
  #2B2F36
rgb(43, 47, 54)
• link:
  #3D84FF
rgb(61, 132, 255)

Typography

Each font links to its Google Fonts page where available.

• primary: ui-sans-serif
• heading: ui-sans-serif
• Body font stack:
  ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Selfin's actual button styles.

• Input

  • background: #FFFFFF
  • textColor: #2B2F36
  • borderColor: #DDE1E9
  • borderRadius: 10px
  • shadow: none

• Button Primary

  • background: #3D84FF
  • textColor: #F7F9FC
  • borderRadius: 10px
  • shadow: none

• Button Secondary

  • background: #FFFFFF
  • textColor: #2B2F36
  • borderColor: #DDE1E9
  • borderRadius: 10px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy individuals interested in AI and banking

Selfin Brand in the Wild

Image: selfin.app

Source: selfin.app

Image: selfin.app

Source: selfin.app

Image: selfin.app

Source: selfin.app

Image: selfin.app

Source: selfin.app

Image: selfin.app

Source: selfin.app

Frequently Asked Questions

• What is Selfin's primary brand color?
  Selfin's primary brand color is #666F7F. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Selfin use?
  Selfin uses #3D84FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Selfin use?
  Selfin uses ui-sans-serif as the primary typeface across body and headings.

• Does Selfin use a light or dark theme?
  Selfin's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Selfin's logo?
  Selfin's logo is available directly on their site (https://selfin.app). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://selfin.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Selfin.

Methodology

Brand data on this page was extracted from https://selfin.app on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Selfin.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 29
    },
    {
      "family": "system-ui",
      "count": 29
    },
    {
      "family": "sans-serif",
      "count": 29
    },
    {
      "family": "Apple Color Emoji",
      "count": 29
    },
    {
      "family": "Segoe UI Emoji",
      "count": 29
    },
    {
      "family": "Segoe UI Symbol",
      "count": 29
    },
    {
      "family": "Noto Color Emoji",
      "count": 29
    }
  ],
  "colors": {
    "primary": "#666F7F",
    "secondary": "#374151",
    "accent": "#3D84FF",
    "background": "#FFFFFF",
    "textPrimary": "#2B2F36",
    "link": "#3D84FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#2B2F36",
      "borderColor": "#DDE1E9",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3D84FF",
      "textColor": "#F7F9FC",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2B2F36",
      "borderColor": "#DDE1E9",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://selfin.app/selfin-logo.png",
    "favicon": "data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 32 32'><rect width='32' height='32' fill='%232563eb'/><text x='16' y='22' text-anchor='middle' font-family='Arial' font-size='18' font-weight='bold' fill='white'>S</text></svg>",
    "ogImage": "/placeholder.svg",
    "logoAlt": "Selfin"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI and banking"
  }
}