Second Brand: Colors, Fonts, Logo & Visual Identity

Second Brand Identity

A complete profile of Second's visual system — colors, typography, components, and personality — extracted from https://www.second.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.second.dev.

Color Hex RGB
Primary #000000 rgb(0, 0, 0)
Accent #000000 rgb(0, 0, 0)
Background #FFFFFF rgb(255, 255, 255)
textPrimary #111111 rgb(17, 17, 17)
Link #000000 rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

Type Font Google Fonts Link
Primary Times New Roman Google Fonts →
Heading Times New Roman Google Fonts →

Visual Assets

Favicon

Brand Personality

Tone: professional Energy: medium Audience: unknown

Second Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

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Image: liveabout.com

Source: liveabout.com

Image: postlaunch.io

Source: postlaunch.io

Image: d26oc3sg82pgk3.cloudfront.net

Source: backstage.com

Image: opinion-images.wsj.net

Source: wsj.com

Image: img.freepik.com

Source: freepik.com

Image: s.studiobinder.com

Source: studiobinder.com

Frequently Asked Questions

  1. What is Second's primary brand color?
    Second's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What font does Second use?
    Second uses Times New Roman as the primary typeface across body and headings.

  3. Does Second use a light or dark theme?
    Second's primary site uses a light color scheme, with a background of #FFFFFF.

  4. How was this brand profile generated?
    This profile was extracted from https://www.second.dev using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Second.

Methodology

Brand data on this page was extracted from https://www.second.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Second.