Second Measure Brand Identity

A complete profile of Second Measure's visual system — colors, typography, components, and personality — extracted from http://secondmeasure.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://secondmeasure.com.

primary

#6C757D

rgb(108, 117, 125)

secondary

#26B6C0

rgb(38, 182, 192)

accent

#08192D

rgb(8, 25, 45)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#08192D

rgb(8, 25, 45)

link

#08192D

rgb(8, 25, 45)

Typography

Each font links to its Google Fonts page where available.

primary

FFMarkWebPro

FFMarkWebPro Google Fonts →

heading

FFMarkWebPro

FFMarkWebPro Google Fonts →

FFMarkWebPro, Helvetica, Geneva, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Second Measure's actual button styles.

Button Primary

buttonPrimary

background#08192DtextColor#FFFFFFborderColor#FFFFFFborderRadius0pxshadownone

Button Secondary

buttonSecondary

background#F3F3F3textColor#000000borderColor#000000borderRadius0pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: business professionals and analysts

Frequently Asked Questions

What is Second Measure's primary brand color?

Second Measure's primary brand color is #6C757D. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Second Measure use?

Second Measure uses #08192D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Second Measure use?

Second Measure uses FFMarkWebPro as the primary typeface across body and headings.

Does Second Measure use a light or dark theme?

Second Measure's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Second Measure's logo?

Second Measure's logo is available directly on their site (http://secondmeasure.com). The current logo URL is included in the machine-readable JSON profile linked above.