Seal Brand: Colors, Fonts, Logo & Visual Identity

Seal Brand Identity

A complete profile of Seal's visual system — colors, typography, components, and personality — extracted from https://seal.run. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://seal.run.

Color	Hex Code	RGB
primary	#5F6B7C	rgb(95, 107, 124)
secondary	#ABB3BF	rgb(171, 179, 191)
accent	#EC0707	rgb(236, 7, 7)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#1C2127	rgb(28, 33, 39)
link	#EC0707	rgb(236, 7, 7)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Google Fonts Link
primary	Inter	Google Fonts →
heading	Inter	Google Fonts →
monospace	IBM Plex Mono	N/A

UI Components

Live previews rendered using Seal's actual button styles.

Button Primary

Background: #EC0707
Text Color: #FFFFFF
Border Radius: 0px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals in regulated industries

Seal Brand in the Wild

Image: seal.run

Frequently Asked Questions

What is Seal's primary brand color?
Seal's primary brand color is #5F6B7C.

What accent color does Seal use?
Seal uses #EC0707 as an accent color.

What font does Seal use?
Seal uses Inter as the primary typeface.

Does Seal use a light or dark theme?
Seal's primary site uses a light color scheme.

Where can I find Seal's logo?
Seal's logo is available directly on their site (https://seal.run).

How was this brand profile generated?
This profile was extracted from https://seal.run using the Firecrawl branding extraction API.

Methodology

Brand data was extracted from https://seal.run using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5F6B7C",
    "secondary": "#ABB3BF",
    "accent": "#EC0707",
    "background": "#FFFFFF",
    "textPrimary": "#1C2127",
    "link": "#EC0707"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Mono",
        "monospace"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "40px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EC0707",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://seal.run/_next/static/media/nav-logo.0sfc4jlxlzlc7.svg",
    "favicon": "https://seal.run/logos/favicon.ico",
    "ogImage": "https://seal.run/logos/nav-logo.webp",
    "logoHref": "/",
    "logoAlt": "Seal Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals in regulated industries"
  }
}