# Scritch Brand Identity

A complete profile of **Scritch**'s visual system — colors, typography, components, and personality — extracted from [https://www.scritchai.com](https://www.scritchai.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.scritchai.com.

| Color Type | Hex Code | RGB Value          |
|------------|----------|--------------------|
| Primary    | #EFF6FF  | rgb(239, 246, 255) |
| Secondary  | #111827  | rgb(17, 24, 39)    |
| Accent     | #060C72  | rgb(6, 12, 114)    |
| Background | #FFFFFF  | rgb(255, 255, 255) |
| Text       | #060C72  | rgb(6, 12, 114)    |
| Link       | #060C72  | rgb(6, 12, 114)    |

## Typography

Each font links to its Google Fonts page where available.

| Font Type | Font Name       | Google Fonts Link                          |
|-----------|-----------------|--------------------------------------------|
| Primary   | Manrope         | [Google Fonts →](https://fonts.google.com/specimen/Manrope) |
| Heading   | Manrope         | [Google Fonts →](https://fonts.google.com/specimen/Manrope) |

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around; some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.
```

## Visual Assets

Logo  
  Favicon  
  Social Card

## UI Components

Live previews rendered using Scritch's actual button styles.

### Input

background: #FFFFFF;  
textColor: #111827;  
borderColor: null;  
borderRadius: 6px;  
shadow: rgb(255, 255, 255) 0px 0px 0px 0px inset, rgb(209, 213, 219) 0px 0px 0px 1px inset, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px.

### Button Primary

background: #060C72;  
textColor: #FFFFFF;  
borderColor: #000000;  
borderRadius: 6px;  
shadow: none.

### Button Secondary

background: #EFF6FF;  
textColor: #000000;  
borderRadius: 0px;  
shadow: none.

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** veterinary professionals

## Scritch Brand in the Wild

Image: [scritchai.com](https://www.scritchai.com/_next/image?url=%2Fimages%2Fjuliolopez.png&w=3840&q=75)

Image: [scritchai.com](https://www.scritchai.com/_next/image?url=%2Fimages%2Fnachojimenez.png&w=3840&q=75)

Image: [scritchai.com](https://www.scritchai.com/_next/image?url=%2Fimages%2Fleahgutierrez.png&w=3840&q=75)

Image: [scritchai.com](https://scritchai.com/images/logo.png)

Image: [scritchai.com](https://www.scritchai.com/_next/image?url=%2Fimages%2Fchelsieroberge.png&w=3840&q=75)

## Frequently Asked Questions

**What is Scritch's primary brand color?**  
Scritch's primary brand color is #EFF6FF. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Scritch use?**  
Scritch uses #060C72 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Scritch use?**  
Scritch uses Manrope as the primary typeface across body and headings.

**Does Scritch use a light or dark theme?**  
Scritch's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Scritch's logo?**  
Scritch's logo is available directly on their site (https://www.scritchai.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.scritchai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scritch.

## Methodology

Brand data on this page was extracted from [https://www.scritchai.com](https://www.scritchai.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Scritch.