# Scribe Brand Identity

A complete profile of **Scribe**'s visual system — colors, typography, components, and personality — extracted from [http://tryscribe.com/](http://tryscribe.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://tryscribe.com/.  
**primary**: #00A4A6  
**rgb**: rgb(0, 164, 166)  
**secondary**: #00112C  
**rgb**: rgb(0, 17, 44)  
**accent**: #00A4A6  
**rgb**: rgb(0, 164, 166)  
**background**: #FFFFFF  
**rgb**: rgb(255, 255, 255)  
**textPrimary**: #111111  
**rgb**: rgb(17, 17, 17)  
**link**: #09757A  
**rgb**: rgb(9, 117, 122)

## Typography

Each font links to its Google Fonts page where available.  
**primary**: Helvetica  
**heading**: Helvetica

## UI Components

Live previews rendered using Scribe's actual button styles.

### Input

- **background**: transparent  
- **textColor**: #111111  
- **borderColor**: null  
- **borderRadius**: 0px  
- **shadow**: none

### Button Primary

- **background**: #00A4A6  
- **textColor**: #FFFFFF  
- **borderRadius**: 10px  
- **shadow**: rgb(128, 128, 128) 0px 0px 1px 0px

### Button Secondary

- **background**: #111111  
- **textColor**: #FFFFFF  
- **borderColor**: #111111  
- **borderRadius**: 6px  
- **shadow**: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** business professionals

## Scribe Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

**Image:** [preview.redd.it](https://preview.redd.it/this-obnoxious-scribe-ad-v0-j0qkgeqv34bf1.jpeg?width=640&crop=smart&auto=webp&s=2fac4e3bb1d36450ff3f40344aca6576e94d7837)

**Image:** [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6966c715bac2a445645cc57e/69ab60b92bf643d1729a34bf_6912761b7b59e0464a71c24e_67f7018b70329f60403c2c45_67929658f7a294606d1cc10c_6769c80137a425b632575de4_lab_result_documentation.webp)

**Image:** [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5b5729421aca332c60585f78/5f611ac92df21c091eb488b9_scribe-video-landing-page.png)

**Image:** [i.ytimg.com](https://i.ytimg.com/vi/jUb6GzZe0HA/maxresdefault.jpg)

**Image:** [impactplus.com](https://www.impactplus.com/hubfs/landing-page-example-scribe-media.jpg)

## Frequently Asked Questions

- **What is Scribe's primary brand color?** Scribe's primary brand color is #00A4A6. It anchors the visual identity across their website, product UI, and marketing materials.
- **What font does Scribe use?** Scribe uses Helvetica as the primary typeface across body and headings.
- **Does Scribe use a light or dark theme?** Scribe's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Scribe's logo?** Scribe's logo is available directly on their site (http://tryscribe.com/). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?** This profile was extracted from http://tryscribe.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scribe.

## Methodology

Brand data on this page was extracted from [http://tryscribe.com/](http://tryscribe.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Scribe.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00A4A6",
    "secondary": "#00112C",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#09757A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "56px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#111111",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00A4A6",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"
    },
    "buttonSecondary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.afternic.com/forsale/imgs/afternic/AfternicLogoV2.svg",
    "favicon": "https://img1.wsimg.com/cdnassets/transform/bfa8cd58-2650-4746-bf80-4babd8cd4e55/android-chrome-192x192",
    "ogImage": null,
    "logoAlt": "A GoDaddy-Branded Afternic Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is a medium-sized, visible logo with alt text matching the brand 'A GoDaddy-Branded Afternic Logo', which aligns with the URL 'afternic.com'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Ask AI",
      "reasoning": "Button #1 ('Ask AI') uses the vibrant brand color #00A4A6, making it the most visually prominent and likely the primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Get Price",
      "reasoning": "Button #0 ('Get Price') uses a dark color #111111, which contrasts with the primary button's vibrant color, making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is a medium-sized, visible logo with alt text matching the brand 'A GoDaddy-Branded Afternic Logo', which aligns with the URL 'afternic.com'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```