Scoop Brand: Colors, Fonts, Logo & Visual Identity

Scoop Brand Identity

A complete profile of Scoop's visual system — colors, typography, components, and personality — extracted from https://scooplabs.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://scooplabs.ai.

Color	Hex Code	RGB
Primary	#0000EE	rgb(0, 0, 238)
Secondary	#566E4F	rgb(86, 110, 79)
Accent	#1D3D14	rgb(29, 61, 20)
Background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#1D3D14	rgb(29, 61, 20)
Link	#1D3D14	rgb(29, 61, 20)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
Primary	Inter	Google Fonts →
Heading	General Sans	Google Fonts →

Visual Assets

Logo

Favicon

Social Card

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Scoop Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: framerusercontent.com
Source: scooplabs.ai

Frequently Asked Questions

What is Scoop's primary brand color?
Scoop's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Scoop use?
Scoop uses #1D3D14 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Scoop use?
Scoop uses Inter for body text and General Sans for headings. Fonts were detected on https://scooplabs.ai as part of their live design system.
Does Scoop use a light or dark theme?
Scoop's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Scoop's logo?
Scoop's logo is available directly on their site (https://scooplabs.ai). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://scooplabs.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scoop.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "General Sans",
      "role": "heading"
    },
    {
      "family": "Plus Jakarta Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#566E4F",
    "accent": "#1D3D14",
    "background": "#FFFFFF",
    "textPrimary": "#1D3D14",
    "link": "#1D3D14"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "General Sans"
    },
    "fontStacks": {
      "heading": [
        "General Sans",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {},
  "images": {
    "logo": "https://framerusercontent.com/images/7gcAxR5rqinsWNcMuZKxgCFHzTE.png?width=500&height=500",
    "favicon": "https://framerusercontent.com/images/jBb2zKgCrNINP3dmBHTDL8Rh4.png",
    "ogImage": "https://framerusercontent.com/images/dRUrpJ9QxOZhhllWzNWdy05cWc.png",
    "logoHref": "./"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}