Scalar Field Brand: Colors, Fonts, Logo & Visual Identity

Scalar Field Brand Identity

A complete profile of Scalar Field's visual system — colors, typography, components, and personality — extracted from https://www.scalarfield.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.scalarfield.io/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

UI Components

Live previews rendered using Scalar Field's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Scalar Field Brand in the Wild

Image: d32mg6h25qsrpf.cloudfront.net
Source: scalarfield.io

Image: miro.medium.com
Source: blog.scalarfield.io

Image: miro.medium.com
Source: blog.scalarfield.io

Image: d32mg6h25qsrpf.cloudfront.net
Source: scalarfield.io

Image: d32mg6h25qsrpf.cloudfront.net
Source: scalarfield.io

Image: d32mg6h25qsrpf.cloudfront.net
Source: scalarfield.io

Frequently Asked Questions

  1. What is Scalar Field's primary brand color?
    Scalar Field's primary brand color is #4B5563. It anchors the visual identity across their website, product UI, and marketing materials.

  2. What accent color does Scalar Field use?
    Scalar Field uses #13343B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

  3. What font does Scalar Field use?
    Scalar Field uses Roboto for body text and Hanken Grotesk for headings. Fonts were detected on https://www.scalarfield.io/ as part of their live design system.

  4. Does Scalar Field use a light or dark theme?
    Scalar Field's primary site uses a light color scheme, with a background of #FFFFFF.

  5. How was this brand profile generated?
    This profile was extracted from https://www.scalarfield.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Scalar Field.

Methodology

Brand data on this page was extracted from https://www.scalarfield.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Scalar Field.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Hanken Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4B5563",
    "secondary": "#9CA3AF",
    "accent": "#13343B",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#13343B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Hanken Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "Hanken Grotesk",
        "ui-sans-serif",
        "system-ui",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Hanken Grotesk",
        "ui-sans-serif",
        "system-ui",
        "Segoe UI",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#13343B",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://scalarfield.io/favicon.ico",
    "ogImage": "https://scalarfield.io/og-image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates match the ScalarField brand. They appear to be logos of financial institutions, not the site's brand.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Now",
      "reasoning": "The 'Try Now' button has a strong call-to-action text and a dark background color (#000000), making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Try for free",
      "reasoning": "The 'Try for free' button has a different background color (#FFFFFF) and serves as a secondary option with a less urgent call-to-action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "finance professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates match the ScalarField brand. They appear to be logos of financial institutions, not the site's brand.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}