# Savvy Wealth Brand Identity

A complete profile of **Savvy Wealth**'s visual system — colors, typography, components, and personality — extracted from [https://www.savvywealth.com/](https://www.savvywealth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.savvywealth.com/.

**primary**  
`#175242`  
`rgb(23, 82, 66)`

**secondary**  
`#8E7E57`  
`rgb(142, 126, 87)`

**accent**  
`#000000`  
`rgb(0, 0, 0)`

**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`

**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`

**link**  
`#8E7E57`  
`rgb(142, 126, 87)`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Abc Diatype  
[Google Fonts →](https://fonts.google.com/specimen/Abc+Diatype)

**heading**  
Abc Diatype  
[Google Fonts →](https://fonts.google.com/specimen/Abc+Diatype)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

**Input**  
- background: `#FFFFFF`  
- textColor: `#4D4D4D`  
- borderColor: `#8E7E57`  
- borderRadius: `6px`  
- shadow: `none`

**Button Primary**  
- background: `#000000`  
- textColor: `#FFFFFF`  
- borderRadius: `3px`  
- shadow: `none`

**Button Secondary**  
- background: `transparent`  
- textColor: `#000000`  
- borderColor: `#000000`  
- borderRadius: `3px`  
- shadow: `none`

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** affluent individuals seeking wealth management services

## Savvy Wealth Brand in the Wild

Source: [savvywealth.com](https://www.savvywealth.com/lpl)

Source: [savvywealth.com](https://www.savvywealth.com/advisors/blog)

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Source: [savvywealth.com](https://www.savvywealth.com/advisor/conrad-levesque)

## Frequently Asked Questions

**What is Savvy Wealth's primary brand color?**  
Savvy Wealth's primary brand color is `#175242`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Savvy Wealth use?**  
Savvy Wealth uses `#000000` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Savvy Wealth use?**  
Savvy Wealth uses Abc Diatype as the primary typeface across body and headings.

**Does Savvy Wealth use a light or dark theme?**  
Savvy Wealth's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Savvy Wealth's logo?**  
Savvy Wealth's logo is available directly on their site ([savvywealth.com](https://www.savvywealth.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://www.savvywealth.com/](https://www.savvywealth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Savvy Wealth.