Sava Brand: Colors, Fonts, Logo & Visual Identity
Sava Brand Identity
A complete profile of Sava's visual system — colors, typography, components, and personality — extracted from https://www.savahq.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.savahq.com.
| Color | Hex Code | RGB Values |
|---|---|---|
| primary | #99A1AF | rgb(153, 161, 175) |
| accent | #0F172B | rgb(15, 23, 43) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #0F172B | rgb(15, 23, 43) |
| link | #0F172B | rgb(15, 23, 43) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | DM Serif Display | Google Fonts → |
| heading | DM Serif Display | Google Fonts → |
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Sava's actual button styles.
Input
| Property | Value |
|---|---|
| background | #FFFFFF |
| textColor | #000000 |
| borderColor | #D1D5DC |
| borderRadius | 14px |
| shadow | none |
Button Primary
| Property | Value |
|---|---|
| background | #0F172B |
| textColor | #FFFFFF |
| borderRadius | 14px |
| shadow | rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px |
Brand Personality
Tone: professional
Energy: medium
Audience: business professionals and organizations focused on legacy management
Frequently Asked Questions
What is Sava's primary brand color?
Sava's primary brand color is #99A1AF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Sava use?
Sava uses #0F172B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Sava use?
Sava uses DM Serif Display as the primary typeface across body and headings.
Does Sava use a light or dark theme?
Sava's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sava's logo?
Sava's logo is available directly on their site (https://www.savahq.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.savahq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sava.
Methodology
Brand data on this page was extracted from https://www.savahq.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and linked out to their original third-party publishers; we link to the source rather than re-hosting third-party content.