saturn.json
Saturn Brand Identity
A complete profile of Saturn's visual system — colors, typography, components, and personality — extracted from https://www.SaturnOS.com. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/saturn
- Machine-readable JSON: https://characterquilt.com/branding/saturn.json
- Per-page llms.txt: https://characterquilt.com/branding/saturn/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0202D5 |
| Body Font | Geist |
| Heading Font | Beton Roman Variable |
Color Palette
- primary: #0000EE
- accent: #0202D5
- background: #FAFAFA
- textPrimary: #000000
- link: #0202D5
Typography
- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Beton Roman Variable — https://fonts.google.com/specimen/Beton+Roman+Variable
Visual Assets
- Logo:
- Favicon: favicon
- Social card (og:image): social card
UI Components
- buttonPrimary: background=#0202D5, textColor=#0000EE, borderRadius=4px, shadow=none
- buttonSecondary: background=#FBFBFB, textColor=#0000EE, borderRadius=4px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: financial professionals and advisors
Saturn Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Reflection #6 • 29/06/2025 • Tom Hind - Saturn | AI for Financial Advice
- Saturn | AI for Financial Advice
- Image:
- Source: https://www.saturnos.com/
- Saturn Journal | AI, Data & Human-Centered Financial Advice
- Image:
- Source: https://www.saturnos.com/journal
- Saturn | AI for Financial Advice
- Image:
- Source: https://www.saturnos.com/about-us
- Saturn | AI for Financial Advice
- Image:
- Source: https://www.saturnos.com/security
- Advice Will Always Be Human | Emmelia Powell - Saturn | AI for Financial Advice
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Geist",
"role": "body"
},
{
"family": "Beton Roman Variable",
"role": "heading"
},
{
"family": "Geist Mono",
"role": "monospace"
},
{
"family": "Beton Light",
"role": "body"
}
],
"colors": {
"primary": "#0000EE",
"accent": "#0202D5",
"background": "#FAFAFA",
"textPrimary": "#000000",
"link": "#0202D5"
},
"typography": {
"fontFamilies": {
"primary": "Geist",
"heading": "Beton Roman Variable"
},
"fontStacks": {
"heading": [
"Beton Light",
"sans-serif"
],
"body": [
"sans-serif"
],
"paragraph": [
"Geist",
"sans-serif"
]
},
"fontSizes": {
"h1": "56px",
"h2": "32px",
"body": "16px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "0px"
},
"components": {
"buttonPrimary": {
"background": "#0202D5",
"textColor": "#0000EE",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#FBFBFB",
"textColor": "#0000EE",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://framerusercontent.com/images/Imr3eloearxoTKGZCBatwk8O9Qs.png?width=1462&height=260",
"favicon": "https://framerusercontent.com/images/V7Ww4O5tkvuD76YbOofx8CpADt8.png",
"ogImage": "https://framerusercontent.com/images/Lf9c33fQbcoHrXsN41RWuW2HCIs.png",
"logoHref": "./"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get in touch with us",
"reasoning": "Button #0 uses a vibrant blue color (#0202D5) which aligns with the brand's accent color, making it the most prominent call-to-action on the page."
},
"secondary": {
"index": 1,
"text": "Get in touch with us ->",
"reasoning": "Button #1 has a light background (#FBFBFB) and serves as a secondary option with similar text, making it a suitable secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "financial professionals and advisors"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}