Sarus Brand: Colors, Fonts, Logo & Visual Identity

Sarus Brand Identity

A complete profile of Sarus's visual system — colors, typography, components, and personality — extracted from https://www.sarus.tech. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.sarus.tech.

Primary: #131625
rgb(19, 22, 37)
Secondary: #216B72
rgb(33, 107, 114)
Accent: #FF1744
rgb(255, 23, 68)
Background: #FFFFFF
rgb(255, 255, 255)
Text Primary: #FF1744
rgb(255, 23, 68)
Link: #FF1744
rgb(255, 23, 68)

Typography

Each font links to its Google Fonts page where available.

Primary: Red Hat Display Google Fonts →
Heading: Red Hat Display Google Fonts →
Poppins, sans-serif

Visual Assets

Logo

Favicon

UI Components

Input
- Background: #FFFFFF
- Text Color: #333333
- Border Color: #CCCCCC
- Border Radius: 5px
- Shadow: none
Button Primary
- Background: #FF1744
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Button Secondary
- Background: #131625
- Text Color: #FF1744
- Border Radius: 8px
- Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: businesses and tech professionals

Sarus Brand in the Wild

Link to Image
Source: sarus.tech

Frequently Asked Questions

What is Sarus's primary brand color?
Sarus's primary brand color is #131625. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Sarus use?
Sarus uses #FF1744 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Sarus use?
Sarus uses Red Hat Display as the primary typeface across body and headings.
Does Sarus use a light or dark theme?
Sarus's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sarus's logo?
Sarus's logo is available directly on their site (https://www.sarus.tech). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.sarus.tech using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sarus.

Methodology

Brand data on this page was extracted from https://www.sarus.tech on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.