Santé Brand Identity

A complete profile of Santé's visual system — colors, typography, components, and personality — extracted from https://santehq.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #13B981
• accent: #10B981
• background: #FFFFFF
• textPrimary: #0A272A
• link: #0A272A

Typography

• primary: Switzer — https://fonts.google.com/specimen/Switzer
• heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#10B981, textColor=#FFFFFF, borderRadius=6.08px, shadow=none
• buttonSecondary: background=#0B2E32, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: liquor store owners and managers

Santé Brand in the Wild

• Off-Premise Alcohol Taxes for US Retailers
  • Image:
  • Source: Blog
• How Much Does a Liquor License Cost? 2026 State Guide
  • Image: .png)
  • Source: Blog
• Santé POS - Blog Page | Read our Latest Insights
  • Image:
  • Source: Blog
• How to Increase Liquor Store Sales With Email and SMS Marketing
  • Image:
  • Source: Blog
• How Promotions Increase Traffic for Liquor Store Owners
  • Image:
  • Source: Blog

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#13B981",
    "accent": "#10B981",
    "background": "#FFFFFF",
    "textPrimary": "#0A272A",
    "link": "#0A272A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfairdisplay bold",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Switzer",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Switzer",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18.08px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#10B981",
      "textColor": "#FFFFFF",
      "borderRadius": "6.08px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0B2E32",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f22d7ba881f028d178f945_Link%20-%20Cruip%20%E2%86%92%20SVG.avif",
    "favicon": "https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f9094d568e020e65e31187_32.jpg",
    "ogImage": "https://cdn.prod.website-files.com/68f2241c075686a8b99b1c52/68f916b8b84a3e990d233d2b_og-image-min.jpg"
  }
}