Sanity Brand: Colors, Fonts, Logo & Visual Identity
Sanity Brand Identity
A complete profile of Sanity's visual system — colors, typography, components, and personality — extracted from https://www.sanity.io/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.sanity.io/.
| Color | Hex | RGB |
|---|---|---|
| Primary | #FF4100 | rgb(255, 65, 0) |
| Secondary | #CCD6DD | rgb(204, 214, 221) |
| Accent | #FF4100 | rgb(255, 65, 0) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text | #0B0B0B | rgb(11, 11, 11) |
| Link | #0052EF | rgb(0, 82, 239) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| Body | Waldenburg |
| Heading | Waldenburg |
Visual Assets
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UI Components
Live previews rendered using Sanity's actual button styles.
| Component | Background | Text Color | Border Color | Border Radius |
|---|---|---|---|---|
| Input | transparent | #B9B9B9 | null | 3px |
| Button Primary | #FF4100 | #0B0B0B | #FF4100 | 99999px |
| Button Secondary | #0B0B0B | #FFFFFF | #0B0B0B | 99999px |
Brand Personality
Tone: modern
Energy: high
Audience: developers and tech companies
Frequently Asked Questions
What is Sanity's primary brand color?
Sanity's primary brand color is #FF4100. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Sanity use?
Sanity uses Waldenburg as the primary typeface across body and headings.
Does Sanity use a light or dark theme?
Sanity's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Sanity's logo?
Sanity's logo is available directly on their site (https://www.sanity.io/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.sanity.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.