Same Brand Identity

A complete profile of Same's visual system — colors, typography, components, and personality — extracted from https://same.new. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #6A7282
• secondary: #FB2C36
• accent: #4A5565
• background: #FFFFFF
• textPrimary: #4A5565
• link: #4A5565

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Favicon: https://same.new/favicon.svg
• Social card (og:image): https://same.new/thumbnail.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Same Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GO.SAME.NEW - A Dub Custom Domain | Dub
  • Image:
  • Source: https://go.same.new/
• Neon for database - Same
  • Image:
  • Source: https://docs.same.new/integrations/neon
• Manual edit - Same
  • Image:
  • Source: https://docs.same.new/essentials/manual-editing
• Manual edit - Same
  • Image:
  • Source: https://docs.same.new/essentials/manual-editing
• GitHub for version control - Same
  • Image:
  • Source: https://docs.same.new/integrations/github
• Deploy - Same
  • Image:
  • Source: https://docs.same.new/essentials/deploying

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Segoe UI",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  },
  {
   "family": "aeonikSans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#6A7282",
  "secondary": "#FB2C36",
  "accent": "#4A5565",
  "background": "#FFFFFF",
  "textPrimary": "#4A5565",
  "link": "#4A5565"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Segoe UI",
   "heading": "Segoe UI"
  },
  "fontStacks": {
   "heading": [
    "system-ui",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji"
   ],
   "body": [
    "aeonikSans"
   ],
   "paragraph": [
    "aeonikSans"
   ]
  },
  "fontSizes": {
   "h1": "24px",
   "h2": "14px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": null,
  "favicon": "https://same.new/favicon.svg",
  "ogImage": "https://same.new/thumbnail.png"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Try again",
   "reasoning": "The 'Try again' button is the only button present, making it the default primary action despite its neutral color scheme."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "There is no secondary button available on the page."
  },
  "confidence": 0.8
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.8,
  "colors": 0.9,
  "overall": 0.8500000000000001
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": false,
   "llmSucceeded": false,
   "finalSource": "none"
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}