Same Brand Identity

A complete profile of Same's visual system — colors, typography, components, and personality — extracted from https://same.new. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/same
• Machine-readable JSON: https://characterquilt.com/branding/same.json

Quick Facts

Color Palette

• primary: #6A7282
• secondary: #FB2C36
• accent: #4A5565
• background: #FFFFFF
• textPrimary: #4A5565
• link: #4A5565

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Favicon: https://same.new/favicon.svg
• Social card (og:image): https://same.new/thumbnail.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Same Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GO.SAME.NEW - A Dub Custom Domain | Dub
  • Image:
  • Source: https://go.same.new/
• Neon for database - Same
  • Image:
  • Source: https://docs.same.new/integrations/neon
• Manual edit - Same
  • Image:
  • Source: https://docs.same.new/essentials/manual-editing
• Manual edit - Same
  • Image:
  • Source: https://docs.same.new/essentials/manual-editing
• GitHub for version control - Same
  • Image:
  • Source: https://docs.same.new/integrations/github
• Deploy - Same
  • Image:
  • Source: https://docs.same.new/essentials/deploying

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.