llms.txt

SALT Brand Identity

A complete profile of SALT's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #1E5EF3
Accent #1E5EF3
Body Font Roboto
Heading Font Roboto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking international payment solutions

SALT Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#1E5EF3",
  "secondary": "#86B7FE",
  "accent": "#1E5EF3",
  "background": "#FFFFFF",
  "textPrimary": "#0D6EFD",
  "link": "#0D6EFD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "HK Grotesk"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "Segoe UI",
    "Roboto",
    "Helvetica Neue",
    "Noto Sans",
    "Liberation Sans",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "HK Grotesk"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FAFAFA",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "10px",
   "borderRadiusCorners": {
    "topLeft": "10px",
    "topRight": "10px",
    "bottomRight": "10px",
    "bottomLeft": "10px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#1E5EF3",
   "textColor": "#000000",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#161616",
   "textColor": "#FFFFFF",
   "borderColor": "#0D6EFD",
   "borderRadius": "5px",
   "borderRadiusCorners": {
    "topLeft": "5px",
    "topRight": "5px",
    "bottomRight": "5px",
    "bottomLeft": "5px"
   },
   "shadow": "rgba(30, 94, 243, 0.2) 1.33333px 1.33333px 6.66667px 0px"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2264%22%20height%3D%2222%22%20viewBox%3D%220%200%2064%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M12.7822%203.35774L12.8814%203.246L12.78%203.13622C11.6144%201.87429%209.66296%201.26499%206.97473%201.26499C5.2462%201.26499%203.79919%201.69091%202.64537%202.55389C1.49546%203.40795%200.931887%204.71972%200.931887%206.45479C0.931887%207.75055%201.35566%208.80982%202.21094%209.61616C3.04845%2010.4058%204.06078%2010.9906%205.24474%2011.3722L5.24472%2011.3722L5.24825%2011.3733C6.43217%2011.7258%207.60532%2012.0783%208.7677%2012.4309L8.76769%2012.4309L8.77122%2012.4319C9.93632%2012.7571%2010.9157%2013.2542%2011.7133%2013.9203C12.4925%2014.5709%2012.8813%2015.4164%2012.8813%2016.4713C12.8813%2017.4631%2012.3803%2018.344%2011.3337%2019.1153L11.3324%2019.1163C10.3183%2019.8789%208.78843%2020.2733%206.71636%2020.2733C4.45517%2020.2733%202.81409%2019.7597%201.75914%2018.7645L1.63545%2018.6478L1.52255%2018.775L0.876631%2019.5022L0.778423%2019.6128L0.877636%2019.7225C1.44379%2020.3484%202.29387%2020.8125%203.40985%2021.126L3.41065%2021.1263C4.54426%2021.4387%205.68935%2021.595%206.84554%2021.595C9.18861%2021.595%2011.0052%2021.1403%2012.2722%2020.2075C13.5415%2019.2729%2014.1802%2018.0115%2014.1802%2016.4383C14.1802%2015.1006%2013.7579%2014.009%2012.9037%2013.1801C12.0654%2012.3449%2011.0407%2011.7479%209.8333%2011.3881C8.66928%2011.013%207.4945%2010.66%206.30896%2010.329C5.16316%2010.0032%204.19245%209.53782%203.39348%208.93547C2.61696%208.32841%202.23076%207.52861%202.23076%206.5209C2.23076%205.18997%202.63805%204.2184%203.42943%203.57451C4.22733%202.92532%205.44265%202.58673%207.10391%202.58673C9.32205%202.58673%2010.9066%203.10028%2011.8961%204.09199L12.0199%204.21606L12.1362%204.08501L12.7822%203.35774ZM20.4292%2019.8435H20.2642V20.0085V21.0002V21.1652H20.4292H32.411H32.6578L32.5634%2020.9371L24.4895%201.433L24.337%201.06472L24.1846%201.433L16.1106%2020.9371L16.0162%2021.1652H16.2631H17.2965H17.4067L17.4489%2021.0635L24.3369%204.47212L30.7106%2019.8435H20.4292ZM47.0473%2020.0085V19.8435H46.8823H37.2293V1.82669V1.66169H37.0643H36.0955H35.9305V1.82669V21.0002V21.1652H36.0955H46.8823H47.0473V21.0002V20.0085ZM62.8793%201.82669V1.66169H62.7143H48.1812H48.0162V1.82669V2.81842V2.98342H48.1812H54.7983V21.0002V21.1652H54.9633H55.9322H56.0972V21.0002V2.98342H62.7143H62.8793V2.81842V1.82669Z%22%20fill%3D%22%23fff%22%20stroke%3D%22%23fff%22%20stroke-width%3D%220.33%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200.33px%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.salt.pe/favicon.ico",
 "ogImage": "https://salt.pe/wp-content/uploads/2021/01/logo-black.png",
 "logoHref": "/"
},
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Salt'.",
  "confidence": 0.9,
  "source": "llm"
},
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Submit",
   "reasoning": "Button #1 has a vibrant brand color (#1E5EF3) which aligns with the primary brand color, making it the main call-to-action."
  },
  "secondary": {
   "index": 0,
   "text": "Get Started!",
   "reasoning": "Button #0 has a different background color (#161616) and serves as a secondary action with a less vibrant appearance."
  },
  "confidence": 0.95
},
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses seeking international payment solutions"
},
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
},
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
},
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Salt'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
}
}