SALT Brand: Colors, Fonts, Logo & Visual Identity

SALT Brand Identity

A complete profile of SALT's visual system — colors, typography, components, and personality — extracted from https://salt.pe. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://salt.pe.

Typography

Each font links to its Google Fonts page where available.

UI Components

Live previews rendered using SALT's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Frequently Asked Questions

Q: What is SALT's primary brand color?
A: SALT's primary brand color is #1E5EF3, which anchors the visual identity across their website, product UI, and marketing materials.

Q: What font does SALT use?
A: SALT uses Roboto as the primary typeface across body and headings.

Q: Does SALT use a light or dark theme?
A: SALT's primary site uses a light color scheme, with a background of #FFFFFF.

Q: Where can I find SALT's logo?
A: SALT's logo is available directly on their site (https://salt.pe). The current logo URL is included in the machine-readable JSON profile linked above.

Q: How was this brand profile generated?
A: This profile was extracted from https://salt.pe using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by SALT.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E5EF3",
    "secondary": "#86B7FE",
    "accent": "#1E5EF3",
    "background": "#FFFFFF",
    "textPrimary": "#0D6EFD",
    "link": "#0D6EFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "HK Grotesk"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "HK Grotesk"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FAFAFA",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "10px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#1E5EF3",
      "textColor": "#000000",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#161616",
      "textColor": "#FFFFFF",
      "borderColor": "#0D6EFD",
      "borderRadius": "5px",
      "shadow": "rgba(30, 94, 243, 0.2) 1.33333px 1.33333px 6.66667px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2264%22%20height%3D%2222%22%20viewBox%3D%220%200%2064%2022%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M12.7822%203.35774L12.8814%203.246L12.78%203.13622C11.6144%201.87429%209.66296%201.26499%206.97473%201.26499C5.2462%201.26499%203.79919%201.69091%202.64537%202.55389C1.49546%203.40795%200.931887%204.71972%200.931887%206.45479C0.931887%207.75055%201.35566%208.80982%202.21094%209.61616C3.04845%2010.4058%204.06078%2010.9906%205.24474%2011.3722L5.24472%2011.3722L5.24825%2011.3733C6.43217%2011.7258%207.60532%2012.0783%208.7677%2012.4309L8.76769%2012.4309L8.77122%2012.4319C9.93632%2012.7571%2010.9157%2013.2542%2011.7133%2013.9203C12.4925%2014.5709%2012.8813%2015.4164%2012.8813%2016.4713C12.8813%2017.4631%2012.3803%2018.344%2011.3337%2019.1153L11.3324%2019.1163C10.3183%2019.8789%208.78843%2020.2733%206.71636%2020.2733C4.45517%2020.2733%202.81409%2019.7597%201.75914%2018.7645L1.63545%2018.6478L1.52255%2018.775L0.876631%2019.5022L0.778423%2019.6128L0.877636%2019.7225C1.44379%2020.3484%202.29387%2020.8125%203.40985%2021.126L3.41065%2021.1263C4.54426%2021.4387%205.68935%2021.595%206.84554%2021.595C9.18861%2021.595%2011.0052%2021.1403%2012.2722%2020.2075C13.5415%2019.2729%2014.1802%2018.0115%2014.1802%2016.4383C14.1802%2015.1006%2013.7579%2014.009%2012.9037%2013.1801C12.0654%2012.3449%2011.0407%2011.7479%209.8333%2011.3881C8.66928%2011.013%207.4945%2010.66%206.30896%2010.329C5.16316%2010.0032%204.19245%209.53782%203.39348%208.93547C2.61696%208.32841%202.23076%207.52861%202.23076%206.5209C2.23076%205.18997%202.63805%204.2184%203.42943%203.57451C4.22733%202.92532%205.44265%202.58673%207.10391%202.58673C9.32205%202.58673%2010.9066%203.10028%2011.8961%204.09199L12.0199%204.21606L12.1362%204.08501L12.7822%203.35774ZM20.4292%2019.8435H20.2642V20.0085V21.0002V21.1652H20.4292H32.411H32.6578L32.5634%2020.9371L24.4895%201.433L24.337%201.06472L24.1846%201.433L16.1106%2020.9371L16.0162%2021.1652H16.2631H17.2965H17.4067L17.4489%2021.0635L24.3369%204.47212L30.7106%2019.8435H20.4292ZM47.0473%2020.0085V19.8435H46.8823H37.2293V1.82669V1.66169H37.0643H36.0955H35.9305V1.82669V21.0002V21.1652H36.0955H46.8823H47.0473V21.0002V20.0085ZM62.8793%201.82669V1.66169H62.7143H48.1812H48.0162V1.82669V2.81842V2.98342H48.1812H54.7983V21.0002V21.1652H54.9633H55.9322H56.0972V21.0002V2.98342H62.7143H62.8793V2.81842V1.82669Z%22%20fill%3D%22%23fff%22%20stroke%3D%22%23fff%22%20stroke-width%3D%220.33%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%200.33px%20!important%3B%22%2F%3E%3C%2Fsvg%3E"
    ,  
    "favicon": "https://www.salt.pe/favicon.ico",
    "ogImage": "https://salt.pe/wp-content/uploads/2021/01/logo-black.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking international payment solutions"
  }
}