llms.txt

Salesloft Brand Identity

A complete profile of Salesloft's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #B5D627
Accent #B5D627
Body Font Lato
Heading Font Lato

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: sales professionals and businesses

Salesloft Brand in the Wild

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Lato",
 "role": "body"
 },
 {
 "family": "Gelica",
 "role": "unknown"
 },
 {
 "family": "Arial",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#B5D627",
 "secondary": "#2F072D",
 "accent": "#B5D627",
 "background": "#F0F8F3",
 "textPrimary": "#02524B",
 "link": "#02524B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Lato",
 "heading": "Lato"
 },
 "fontStacks": {
 "heading": [
 "Gelica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Lato"
 ],
 "paragraph": [
 "Lato"
 ]
 },
 "fontSizes": {
 "h1": "70px",
 "h2": "60px",
 "body": "15px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#B5D627",
 "textColor": "#023632",
 "borderColor": "#B5D627",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#02524B",
 "textColor": "#FFFFFF",
 "borderColor": "#B5D627",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://www.salesloft.com/_next/image?url=%2Fimages%2Flogos%2Fsalesloft-on-light.svg&w=3840&q=75",
 "favicon": "https://www.salesloft.com/favicon.ico",
 "ogImage": null,
 "logoHref": "https://www.salesloft.com/",
 "logoAlt": "Salesloft logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Salesloft'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 3,
 "text": "Explore the Full Salesloft Platform",
 "reasoning": "Button #4, 'Explore the Full Salesloft Platform', uses the vibrant brand color #B5D627 and has action-oriented text, making it a strong candidate for the primary CTA."
 },
 "secondary": {
 "index": 4,
 "text": "Tour Our Platform",
 "reasoning": "Button #9, 'Tour Our Platform', uses a different vibrant color #02524B and offers a complementary action, making it suitable as a secondary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "sales professionals and businesses"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Salesloft'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}