Salesloft Brand: Colors, Fonts, Logo & Visual Identity

Salesloft Brand Identity

A complete profile of Salesloft's visual system — colors, typography, components, and personality — extracted from Salesloft. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://salesloft.com.

Color Hex Code RGB
Primary #B5D627 rgb(181, 214, 39)
Secondary #2F072D rgb(47, 7, 45)
Accent #B5D627 rgb(181, 214, 39)
Background #F0F8F3 rgb(240, 248, 243)
Text Primary #02524B rgb(2, 82, 75)
Link #02524B rgb(2, 82, 75)

Typography

Each font links to its Google Fonts page where available.

Role Font Link
Primary Lato Google Fonts →
Heading Lato Google Fonts →
Gelica, Arial, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Salesloft's actual button styles.

Component Style
Input background: transparent, textColor: #FFFFFF, borderColor: null, borderRadius: 0px, shadow: none
Button Primary background: #B5D627, textColor: #023632, borderColor: #B5D627, borderRadius: 2px, shadow: none
Button Secondary background: #02524B, textColor: #FFFFFF, borderColor: #B5D627, borderRadius: 2px, shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: sales professionals and businesses

Salesloft Brand in the Wild

View Image
Source: academy.salesloft.com

View Image
Source: academy.salesloft.com

View Image
Source: salesloft.com

Frequently Asked Questions

  1. What is Salesloft's primary brand color?
    Salesloft's primary brand color is #B5D627. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What font does Salesloft use?
    Salesloft uses Lato as the primary typeface across body and headings.
  3. Does Salesloft use a light or dark theme?
    Salesloft's primary site uses a light color scheme, with a background of #F0F8F3.
  4. Where can I find Salesloft's logo?
    Salesloft's logo is available directly on their site Salesloft.
  5. How was this brand profile generated?
    This profile was extracted from https://salesloft.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Methodology

Brand data on this page was extracted from Salesloft on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Gelica",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#B5D627",
    "secondary": "#2F072D",
    "accent": "#B5D627",
    "background": "#F0F8F3",
    "textPrimary": "#02524B",
    "link": "#02524B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Gelica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Lato"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "60px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#B5D627",
      "textColor": "#023632",
      "borderColor": "#B5D627",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#02524B",
      "textColor": "#FFFFFF",
      "borderColor": "#B5D627",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.salesloft.com/_next/image?url=%2Fimages%2Flogos%2Fsalesloft-on-light.svg&w=3840&q=75",
    "favicon": "https://www.salesloft.com/favicon.ico",
    "ogImage": null,
    "logoHref": "https://www.salesloft.com/",
    "logoAlt": "Salesloft logo"
  }
}