# Salesforce Brand Identity

A complete profile of **Salesforce**'s visual system — colors, typography, components, and personality — extracted from [https://salesforce.com](https://salesforce.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://salesforce.com.

- **primary**: #0176D3 (rgb(1, 118, 211))
- **secondary**: #0B5CAB (rgb(11, 92, 171))
- **accent**: #0176D3 (rgb(1, 118, 211))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #080707 (rgb(8, 7, 7))
- **link**: #032D60 (rgb(3, 45, 96))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Salesforce Sans ([Google Fonts →](https://fonts.google.com/specimen/Salesforce+Sans))
- **heading**: Salesforce Sans ([Google Fonts →](https://fonts.google.com/specimen/Salesforce+Sans))

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

## UI Components

Live previews rendered using Salesforce's actual button styles.

- **Button Primary**:  
  background: #0176D3  
  textColor: #FFFFFF  
  borderColor: #0176D3  
  borderRadius: 4px  
  shadow: none

- **Button Secondary**:  
  background: #FFFFFF  
  textColor: #0176D3  
  borderColor: #0176D3  
  borderRadius: 4px  
  shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: business professionals

## Salesforce Brand in the Wild

Source: [engineering.salesforce.com](https://engineering.salesforce.com/wp-content/uploads/2024/03/image_b5944d.png)

Source: [salesforce.com](https://www.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/anatomy-of-a-blog-post-deconstructed-header.jpg?strip=all&quality=95)

## Frequently Asked Questions

1. **What is Salesforce's primary brand color?**
   Salesforce's primary brand color is #0176D3. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Salesforce use?**
   Salesforce uses Salesforce Sans as the primary typeface across body and headings.

3. **Does Salesforce use a light or dark theme?**
   Salesforce's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Salesforce's logo?**
   Salesforce's logo is available directly on their site (https://salesforce.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**
   This profile was extracted from https://salesforce.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Salesforce.

## Methodology

Brand data on this page was extracted from [https://salesforce.com](https://salesforce.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Salesforce Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0176D3",
    "secondary": "#0B5CAB",
    "accent": "#0176D3",
    "background": "#FFFFFF",
    "textPrimary": "#080707",
    "link": "#032D60"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Salesforce Sans",
      "heading": "Salesforce Sans"
    },
    "fontStacks": {
      "heading": [
        "Salesforce Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Salesforce Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ITC Avant Garde",
        "system-ui",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0176D3",
      "textColor": "#FFFFFF",
      "borderColor": "#0176D3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0176D3",
      "borderColor": "#0176D3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://a.sfdcstatic.com/shared/images/c360-nav/salesforce-with-type-logo.svg",
    "favicon": "https://www.salesforce.com/c2/public/app/favicon.ico",
    "ogImage": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/11/salesforce-logo.jpg?w=1024",
    "logoHref": "/",
    "logoAlt": "Salesforce Home"
  }
}
```