Salesforce Brand Identity

A complete profile of Salesforce's visual system — colors, typography, components, and personality — extracted from https://salesforce.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://salesforce.com.

• primary: #0176D3 (rgb(1, 118, 211))
• secondary: #0B5CAB (rgb(11, 92, 171))
• accent: #0176D3 (rgb(1, 118, 211))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #080707 (rgb(8, 7, 7))
• link: #032D60 (rgb(3, 45, 96))

Typography

Each font links to its Google Fonts page where available.

• primary: Salesforce Sans (Google Fonts →)
• heading: Salesforce Sans (Google Fonts →)

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

UI Components

Live previews rendered using Salesforce's actual button styles.

• Button Primary:
  background: #0176D3
  textColor: #FFFFFF
  borderColor: #0176D3
  borderRadius: 4px
  shadow: none

• Button Secondary:
  background: #FFFFFF
  textColor: #0176D3
  borderColor: #0176D3
  borderRadius: 4px
  shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Salesforce Brand in the Wild

Source: engineering.salesforce.com

Source: salesforce.com

Frequently Asked Questions

1. What is Salesforce's primary brand color? Salesforce's primary brand color is #0176D3. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Salesforce use? Salesforce uses Salesforce Sans as the primary typeface across body and headings.

3. Does Salesforce use a light or dark theme? Salesforce's primary site uses a light color scheme, with a background of #FFFFFF.

4. Where can I find Salesforce's logo? Salesforce's logo is available directly on their site (https://salesforce.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated? This profile was extracted from https://salesforce.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Salesforce.

Methodology

Brand data on this page was extracted from https://salesforce.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Salesforce Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0176D3",
    "secondary": "#0B5CAB",
    "accent": "#0176D3",
    "background": "#FFFFFF",
    "textPrimary": "#080707",
    "link": "#032D60"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Salesforce Sans",
      "heading": "Salesforce Sans"
    },
    "fontStacks": {
      "heading": [
        "Salesforce Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Salesforce Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "ITC Avant Garde",
        "system-ui",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "80px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0176D3",
      "textColor": "#FFFFFF",
      "borderColor": "#0176D3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0176D3",
      "borderColor": "#0176D3",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://a.sfdcstatic.com/shared/images/c360-nav/salesforce-with-type-logo.svg",
    "favicon": "https://www.salesforce.com/c2/public/app/favicon.ico",
    "ogImage": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2022/11/salesforce-logo.jpg?w=1024",
    "logoHref": "/",
    "logoAlt": "Salesforce Home"
  }
}