llms.txt

Rutter Brand Identity

A complete profile of Rutter's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #BD4EFF
Accent #212430
Body Font Roboto
Heading Font Roboto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: B2B financial services

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
   "primary": "#BD4EFF",
   "secondary": "#1F1727",
   "accent": "#212430",
   "background": "#FFFFFF",
   "textPrimary": "#212430",
   "link": "#212430"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Roboto",
     "heading": "Roboto"
   },
   "fontStacks": {
     "heading": [
      "Martian Mono",
      "sans-serif"
     ],
     "body": [
      "system-ui",
      "-apple-system",
      "BlinkMacSystemFont",
      "Segoe UI",
      "Roboto",
      "Oxygen",
      "Ubuntu",
      "Cantarell",
      "Fira Sans",
      "Droid Sans",
      "Helvetica Neue",
      "sans-serif"
     ],
     "paragraph": [
      "system-ui",
      "-apple-system",
      "BlinkMacSystemFont",
      "Segoe UI",
      "Roboto",
      "Oxygen",
      "Ubuntu",
      "Cantarell",
      "Fira Sans",
      "Droid Sans",
      "Helvetica Neue",
      "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "42px",
     "h2": "32px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "12px"
 },
 "components": {
   "input": {
     "background": "transparent",
     "textColor": "#FFFFFF",
     "borderColor": null,
     "borderRadius": "0px",
     "borderRadiusCorners": {
       "topLeft": "0px",
       "topRight": "0px",
       "bottomRight": "0px",
       "bottomLeft": "0px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#212430",
     "textColor": "#F9F8FC",
     "borderColor": "#020211",
     "borderRadius": "4px",
     "borderRadiusCorners": {
       "topLeft": "4px",
       "topRight": "4px",
       "bottomRight": "4px",
       "bottomLeft": "4px"
     },
     "shadow": "none"
   },
   "buttonSecondary": {
     "background": "#FFFFFF",
     "textColor": "#212430",
     "borderColor": "#FFFFFF",
     "borderRadius": "4px",
     "borderRadiusCorners": {
       "topLeft": "4px",
       "topRight": "4px",
       "bottomRight": "4px",
       "bottomLeft": "4px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": 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 "favicon": "https://cdn.prod.website-files.com/6420a9777e674a070ce59910/66b3f49bd623cd288f5d7318_Rutter_favicon.svg",
 "ogImage": "https://cdn.prod.website-files.com/6420a9777e674a070ce59910/661ff21d4c2a089d0491cc67_rutter-open-graph.webp",
 "logoHref": "/old-home"
 }
}