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"ogImage": "https://cdn.prod.website-files.com/6420a9777e674a070ce59910/661ff21d4c2a089d0491cc67_rutter-open-graph.webp",
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"text": "Explore all platforms",
"reasoning": "Button #2 has a dark background (#212430) with action-oriented text 'Explore all platforms', making it stand out as a primary CTA."
},
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"index": 0,
"text": "Get a Demo",
"reasoning": "Button #6 has a white background (#FFFFFF) and the text 'Get a Demo', which is a common secondary action, and it contrasts with the primary button's color."
},
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},
"personality": {
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"energy": "medium",
"targetAudience": "B2B financial services"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
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"confidence": {
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"finalSource": "llm",
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}
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}
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"font_resources": [
{
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"google_fonts_url": "https://fonts.google.com/specimen/Roboto"
},
{
"family": "Roboto",
"google_fonts_url": "https://fonts.google.com/specimen/Roboto"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Roboto&family=Roboto&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/rutter",
"agent_instructions": "You are designing or implementing in Rutter's brand identity.\n\n# Brand profile\n- Company: Rutter\n- Source: https://rutter.com\n- Color scheme: light\n\n# Colors\n- primary: #BD4EFF\n- secondary: #1F1727\n- accent: #212430\n- background: #FFFFFF\n- textPrimary: #212430\n- link: #212430\n\n# Typography\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#212430, textColor=#F9F8FC, borderColor=#020211, borderRadius=4px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#212430, borderColor=#FFFFFF, borderRadius=4px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: B2B financial services\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/rutter.json",
"page_markdown": "# Rutter Brand Identity\n\nA complete profile of **Rutter**'s visual system — colors, typography, components, and personality — extracted from https://rutter.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/rutter\n- Machine-readable JSON: https://characterquilt.com/branding/rutter.json\n- Per-page llms.txt: https://characterquilt.com/branding/rutter/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #BD4EFF |\n| Accent | #212430 |\n| Body Font | Roboto |\n| Heading Font | Roboto |\n\n## Color Palette\n\n- primary: #BD4EFF\n- secondary: #1F1727\n- accent: #212430\n- background: #FFFFFF\n- textPrimary: #212430\n- link: #212430\n\n## Typography\n\n- primary: Roboto — https://fonts.google.com/specimen/Roboto\n- heading: Roboto — https://fonts.google.com/specimen/Roboto\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%20123%2025%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M32.1337%2020.9032C31.399%2020.9032%2031.0317%2020.5224%2031.0317%2019.7609V6.69894C31.0317%205.93735%2031.4061%205.55656%2032.1549%205.55656H37.2196C38.8301%205.55656%2040.0733%205.95172%2040.9492%206.74205C41.8251%207.518%2042.2631%208.61009%2042.2631%2010.0183C42.2631%2011.1535%2041.9664%2012.0875%2041.373%2012.8204C40.7797%2013.5388%2039.9391%2014.0202%2038.8513%2014.2645C39.5294%2014.4944%2040.1016%2015.0476%2040.5678%2015.9242L42.3902%2019.3729C42.6021%2019.7609%2042.6445%2020.1129%2042.5174%2020.429C42.3902%2020.7452%2042.1006%2020.9032%2041.6485%2020.9032C41.3377%2020.9032%2041.0834%2020.8386%2040.8856%2020.7093C40.6879%2020.5799%2040.5183%2020.3716%2040.3771%2020.0842L38.152%2015.9026C37.8553%2015.3422%2037.5092%2014.9686%2037.1136%2014.7818C36.7322%2014.5806%2036.2377%2014.4801%2035.6302%2014.4801H33.2356V19.7609C33.2356%2020.5224%2032.8683%2020.9032%2032.1337%2020.9032ZM33.2356%2012.7988H36.8593C39.0349%2012.7988%2040.1228%2011.8863%2040.1228%2010.0614C40.1228%208.25085%2039.0349%207.34557%2036.8593%207.34557H33.2356V12.7988Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M52.2602%2020.9464C50.2682%2020.9464%2048.7425%2020.4147%2047.6829%2019.3513C46.6375%2018.2736%2046.1147%2016.7001%2046.1147%2014.6309V6.5265C46.1147%205.77929%2046.4821%205.40568%2047.2167%205.40568C47.9513%205.40568%2048.3186%205.77929%2048.3186%206.5265V14.5878C48.3186%2017.5336%2049.6325%2019.0065%2052.2602%2019.0065C54.8879%2019.0065%2056.2018%2017.5336%2056.2018%2014.5878V6.5265C56.2018%205.77929%2056.562%205.40568%2057.2825%205.40568C58.003%205.40568%2058.3633%205.77929%2058.3633%206.5265V14.6309C58.3633%2016.7001%2057.8476%2018.2736%2056.8163%2019.3513C55.785%2020.4147%2054.2663%2020.9464%2052.2602%2020.9464Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M67.3568%2020.9032C66.6222%2020.9032%2066.2548%2020.5224%2066.2548%2019.7609V7.43179H61.7623C61.1266%207.43179%2060.8087%207.11566%2060.8087%206.4834C60.8087%205.86551%2061.1266%205.55656%2061.7623%205.55656H72.9301C73.5799%205.55656%2073.9049%205.86551%2073.9049%206.4834C73.9049%207.11566%2073.5799%207.43179%2072.9301%207.43179H68.4375V19.7609C68.4375%2020.5224%2068.0773%2020.9032%2067.3568%2020.9032Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M82.3995%2020.9032C81.6649%2020.9032%2081.2976%2020.5224%2081.2976%2019.7609V7.43179H76.805C76.1693%207.43179%2075.8514%207.11566%2075.8514%206.4834C75.8514%205.86551%2076.1693%205.55656%2076.805%205.55656H87.9728C88.6226%205.55656%2088.9476%205.86551%2088.9476%206.4834C88.9476%207.11566%2088.6226%207.43179%2087.9728%207.43179H83.4802V19.7609C83.4802%2020.5224%2083.12%2020.9032%2082.3995%2020.9032Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M92.9724%2020.7524C92.1813%2020.7524%2091.7857%2020.35%2091.7857%2019.5453V6.7636C91.7857%205.95891%2092.1813%205.55656%2092.9724%205.55656H100.707C101.315%205.55656%20101.618%205.85114%20101.618%206.44029C101.618%207.05818%20101.315%207.36712%20100.707%207.36712H93.9049V12.1306H100.241C100.849%2012.1306%20101.152%2012.4324%20101.152%2013.0359C101.152%2013.6394%20100.849%2013.9412%20100.241%2013.9412H93.9049V18.9418H100.707C101.315%2018.9418%20101.618%2019.2436%20101.618%2019.8471C101.618%2020.4506%20101.315%2020.7524%20100.707%2020.7524H92.9724Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M106.545%2020.9032C105.81%2020.9032%20105.443%2020.5224%20105.443%2019.7609V6.69894C105.443%205.93735%20105.817%205.55656%20106.566%205.55656H111.631C113.241%205.55656%20114.484%205.95172%20115.36%206.74205C116.236%207.518%20116.674%208.61009%20116.674%2010.0183C116.674%2011.1535%20116.378%2012.0875%20115.784%2012.8204C115.191%2013.5388%20114.35%2014.0202%20113.262%2014.2645C113.941%2014.4944%20114.513%2015.0476%20114.979%2015.9242L116.801%2019.3729C117.013%2019.7609%20117.056%2020.1129%20116.928%2020.429C116.801%2020.7452%20116.512%2020.9032%20116.06%2020.9032C115.749%2020.9032%20115.495%2020.8386%20115.297%2020.7093C115.099%2020.5799%20114.929%2020.3716%20114.788%2020.0842L112.563%2015.9026C112.266%2015.3422%20111.92%2014.9686%20111.525%2014.7818C111.143%2014.5806%20110.649%2014.4801%20110.041%2014.4801H107.647V19.7609C107.647%2020.5224%20107.279%2020.9032%20106.545%2020.9032ZM107.647%2012.7988H111.27C113.446%2012.7988%20114.534%2011.8863%20114.534%2010.0614C114.534%208.25085%20113.446%207.34557%20111.27%207.34557H107.647V12.7988Z%22%20fill%3D%22currentcolor%22%20style%3D%22fill%3A%20r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Favicon: https://cdn.prod.website-files.com/6420a9777e674a070ce59910/66b3f49bd623cd288f5d7318_Rutter_favicon.svg\n- Social card (og:image): https://cdn.prod.website-files.com/6420a9777e674a070ce59910/661ff21d4c2a089d0491cc67_rutter-open-graph.webp\n\n## UI Components\n\n- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none\n- buttonPrimary: background=#212430, textColor=#F9F8FC, borderColor=#020211, borderRadius=4px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#212430, borderColor=#FFFFFF, borderRadius=4px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: B2B financial services\n\n## Rutter Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Rutter Cultural Values | Rutter Blog**\n - Image: https://cdn.prod.website-files.com/64244f777752183940b98af6/642451b6f55004470806c0e2_62b254c5d299ed2c5c87d0fb_DSC_3504.jpeg\n - Source: https://www.rutter.com/blog/rutter-cultural-values\n- **Rutter | Blog**\n - Image: https://cdn.prod.website-files.com/64244f777752183940b98af6/697a44e2f4ef327c02947f67_The%20Systems%20of%20Agentic%20Commerce_16_9.png\n - Source: https://www.rutter.com/blog\n- **Takeaways from Fintech Nexus USA (Fka LendIt 2022 | Rutter Blog**\n - Image: https://cdn.prod.website-files.com/64244f777752183940b98af6/654bf999610fd6332b68e9a2_642451b81456fcf87b01c1b6_629fbcb5e190931315e1d979_Image%2520from%2520iOS%2520(2).jpeg\n - Source: https://www.rutter.com/blog/takeaways-from-fintech-nexus-usa-fka-lendit-2022\n- **Top Fintech Use Cases With Rutter | Rutter Blog**\n - Image: https://cdn.prod.website-files.com/64244f777752183940b98af6/654bfa2fe16172db22337a5d_rutterblog.jpeg\n - Source: https://www.rutter.com/blog/top-fintech-use-cases-with-rutter\n- **Rutter Raises $27M in Series A funding from a16z | Rutter Blog**\n - Image: https://cdn.prod.website-files.com/64244f777752183940b98af6/642451b83d2c37eed8c6fd32_6230a5fd450d0e3ed2ef05db_Peter%2520%2526%2520Eric%2520Photo.jpeg\n - Source: https://www.rutter.com/blog/series-a\n- **Introducing Rutter's New Docs | Rutter Blog**\n - Image: https://cdn.prod.website-files.com/64244f777752183940b98af6/654bf3e93e9959e0dcf466fd_ruuter-blog-2.png\n - Source: https://www.rutter.com/blog/introducing-rutters-new-docs\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Roboto\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#BD4EFF\",\n \"secondary\": \"#1F1727\",\n \"accent\": \"#212430\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#212430\",\n \"link\": \"#212430\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Roboto\",\n \"heading\": \"Roboto\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Martian Mono\",\n \"sans-serif\"\n ],\n \"body\": [\n \"system-ui\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"Roboto\",\n \"Oxygen\",\n \"Ubuntu\",\n \"Cantarell\",\n \"Fira Sans\",\n \"Droid Sans\",\n \"Helvetica Neue\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"system-ui\",\n \"-apple-system\",\n \"BlinkMacSystemFont\",\n \"Segoe UI\",\n \"Roboto\",\n \"Oxygen\",\n \"Ubuntu\",\n \"Cantarell\",\n \"Fira Sans\",\n \"Droid Sans\",\n \"Helvetica Neue\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"42px\",\n \"h2\": \"32px\",\n \"body\": \"18px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#FFFFFF\",\n \"borderColor\": null,\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#212430\",\n \"textColor\": \"#F9F8FC\",\n \"borderColor\": \"#020211\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#212430\",\n \"borderColor\": \"#FFFFFF\",\n \"borderRadius\": \"4px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"4px\",\n \"topRight\": \"4px\",\n \"bottomRight\": \"4px\",\n \"bottomLeft\": \"4px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/6420a9777e674a070ce59910/66b3f49bd623cd288f5d7318_Rutter_favicon.svg\",\n \"ogImage\": \"https://cdn.prod.website-files.com/6420a9777e674a070ce59910/661ff21d4c2a089d0491cc67_rutter-open-graph.webp\",\n \"logoHref\": \"/old-home\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 13,\n \"reasoning\": \"Selected #1 because it is located in the header, is visible, and matches the brand name 'Rutter' inferred from the URL and page title.\",\n \"confidence\": 0.8,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Explore all platforms\",\n \"reasoning\": \"Button #2 has a dark background (#212430) with action-oriented text 'Explore all platforms', making it stand out as a primary CTA.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"Get a Demo\",\n \"reasoning\": \"Button #6 has a white background (#FFFFFF) and the text 'Get a Demo', which is a common secondary action, and 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}