Runway AI Brand: Colors, Fonts, Logo & Visual Identity
Runway AI Brand Identity
A complete profile of Runway AI's visual system — colors, typography, components, and personality — extracted from https://runwayml.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://runwayml.com/.
| Type | Color Code | RGB Value |
|---|---|---|
| primary | #6B7280 | rgb(107, 114, 128) |
| secondary | #9CA3AF | rgb(156, 163, 175) |
| accent | #2B22FA | rgb(43, 34, 250) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #262626 | rgb(38, 38, 38) |
| link | #2B22FA | rgb(43, 34, 250) |
Typography
Each font links to its Google Fonts page where available.
- primary: abcNormal
- heading: abcNormal
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M9.39062%200.332031H13.6388V8.10853C13.6388%209.55346%2014.574%2010.5468%2015.9469%2010.5468C17.3199%2010.5468%2018.2352%209.55346%2018.2352%208.10853V0.332031H22.4833V14.1792H20.0956L18.6431%2012.6239C17.6581%2013.808%2016.2553%2014.5003%2014.6237%2014.5003C11.5296%2014.5003%209.39062%2012.2226%209.39062%208.90124V0.332031Z%22%20class%3D%22fill-current%22%20style%3D%22fill%3A%20rgb(12%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M36.939%2014.1683H32.6909V6.44196C32.6909%204.9569%2031.7457%203.94344%2030.323%203.94344C28.9003%203.94344%2027.9552%204.9569%2027.9552%206.44196V14.1683H23.707V0.321096H26.0948L27.5672%201.89646C28.5521%200.692359%2029.9748%200%2031.6462%200C34.7801%200%2036.939%202.30787%2036.939%205.66932V14.1583V14.1683Z%22%20class%3D%22fill-current%22%20style%3D%22fill%3A%20rgb(12%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M36.4727%200.332031H40.9099L42.9991%208.18881L45.5162%200.332031H48.6103L51.1273%208.21891L53.2166%200.332031H57.2956L52.9778%2014.1792H49.2669L46.8294%206.5733L44.3721%2014.1792H40.89L36.4926%200.332031H36.4727Z%22%20class%3D%22fill-current%22%20style%3D%22fill%3A%20rgb(12%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M63.0759%200.0117188C66.6873%200.0117188%2068.8661%202.01856%2068.8661%205.36998V14.18H66.4585L65.2149%2012.8254C64.2797%2013.9191%2062.9466%2014.5011%2061.3249%2014.5011C58.4397%2014.5011%2056.4102%2012.6949%2056.4102%2010.1463C56.4102%207.59757%2058.38%205.84159%2061.8124%205.84159H64.7374V5.39005C64.7374%204.20601%2064.0807%203.56382%2062.857%203.56382C61.6333%203.56382%2061.0463%204.12574%2060.9767%205.06895H56.8181C57.0568%202.00852%2059.5142%200.0117188%2063.0759%200.0117188ZM64.7374%209.14284V8.54078H62.2601C61.1956%208.54078%2060.5787%209.03246%2060.5787%209.87534C60.5787%2010.7182%2061.305%2011.3203%2062.5188%2011.3203C63.7325%2011.3203%2064.7374%2010.5677%2064.7374%209.14284Z%22%20class%3D%22fill-current%22%20style%3D%22fill%3A%20rgb(12%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M75.8421%2018.7732H71.3552L73.7628%2012.9634L68.1914%200.320312H73.1459L76.0311%207.85599L78.7471%200.320312H83.2341L75.8421%2018.7732Z%22%20class%3D%22fill-current%22%20style%3D%22fill%3A%20rgb(12%2C%2012%2C%2012)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Button Primary
- background: #F7F7F7
- textColor: #0C0C0C
- borderRadius: 6px
- shadow: none
Button Secondary
- background: #303030
- textColor: #FFFFFF
- borderRadius: 6px
- shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: creative professionals and enterprises interested in AI solutions
Runway AI Brand in the Wild
Image: d3phaj0sisr2ct.cloudfront.net
Source: runwayml.com
Frequently Asked Questions
- What is Runway AI's primary brand color?
Runway AI's primary brand color is #6B7280. - What accent color does Runway AI use?
Runway AI uses #2B22FA as an accent color. - What font does Runway AI use?
Runway AI uses abcNormal as the primary typeface. - Does Runway AI use a light or dark theme?
Runway AI's primary site uses a light color scheme. - Where can I find Runway AI's logo?
Runway AI's logo is available directly on their site.
Methodology
Brand data on this page was extracted from https://runwayml.com/ using the Firecrawl branding extraction API.