Runware Brand Identity

A complete profile of Runware's visual system — colors, typography, components, and personality — extracted from https://runware.ai/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/runware
• Machine-readable JSON: https://characterquilt.com/branding/runware.json
• Per-page llms.txt: https://characterquilt.com/branding/runware/llms.txt

Quick Facts

Color Palette

• primary: #1D012F
• secondary: #9810FA
• accent: #675CFF
• background: #0A0A0A
• textPrimary: #F2F2F2
• link: #675CFF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo: https://website.runware.ai/images/svgs/runware-icon.svg
• Favicon: https://website.runware.ai/favicon.ico
• Social card (og:image): https://website.runware.ai/og/runware.jpg

UI Components

• buttonPrimary: background=#675CFF, textColor=#F8FAFC, borderRadius=2px, shadow=none
• buttonSecondary: background=#F2F2F2, textColor=#0A0A0A, borderRadius=2px, shadow=none

Brand Personality

• Tone: modern · Energy: high · Audience: developers and tech enthusiasts

Runware Brand in the Wild

• Inside Runware's AI platform: Architecture, features, and capabilities | Runware
  • Image: https://website.runware.ai/images/blog/inside-runwares-ai-platform-architecture-features-and-capabilities/image-playground.jpg
  • Source: https://runware.ai/blog/inside-runwares-ai-platform-architecture-features-and-capabilities
• Blog | Runware
  • Image: https://website.runware.ai/images/blog/ai-video-model-comparison-guide-choosing-the-right-model-for-your-project.jpg
  • Source: https://runware.ai/blog
• Inside Runware's AI platform: Architecture, features, and capabilities | Runware
  • Image: https://website.runware.ai/images/blog/inside-runwares-ai-platform-architecture-features-and-capabilities/image-modelexplorer.jpg
  • Source: https://runware.ai/blog/inside-runwares-ai-platform-architecture-features-and-capabilities
• Blog | Runware
  • Image: https://website.runware.ai/images/blog/major-web-app-overhaul-advanced-reporting-live.jpg
  • Source: https://runware.ai/blog
• Animagine XL 4.0 Opt AI Image Generator | Runware
  • Image: https://assets.runware.ai/80bb85ea-1a52-4501-ab80-61f89949c25c.jpg
  • Source: https://runware.ai/models/civitai-1188071-1408658
• Blog | Runware
  • Image: https://website.runware.ai/images/blog/introducing-runwares-official-comfyui-integration.jpg
  • Source: https://runware.ai/blog

Working with these fonts

Not found on Google Fonts? Here is a flow to help if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and check various sections (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.