Rubrik Brand Identity

A complete profile of Rubrik's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #022125
• secondary: #00C7C7
• accent: #00C7C7
• background: #FFFFFF
• textPrimary: #070F52
• link: #070F52

Typography

• primary: Inter — Google Fonts
• heading: Inter — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=4.38px, shadow=rgb(221, 221, 221) 1px 1px 4px 1px inset
• buttonPrimary: background=#00C7C7, textColor=#070F52, borderColor=#070F52, borderRadius=12px, shadow=rgba(0, 0, 0, 0.04) 0px 5px 10px 0px
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0.04) 0px 5px 10px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Rubrik Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Nutanix AHV Backup & Ransomware Recovery | Rubrik
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  • Source: Link
• How Rubrik Annapurna and Amazon Bedrock Accelerate Generative AI Application Development | Rubrik
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• Zero Trust Data Security Blog | Rubrik
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• Cloud Native Data Protection & Backup | Rubrik
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• Rubrik's New Chief Cyber Raconteur, Nicole Perlroth, Led a Panel of Top Experts in Cyber Industry at the New York Stock Exchange | Rubrik
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• Zero Trust Data Security Blog | Rubrik
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Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.