RTHM Brand Identity

A complete profile of RTHM's visual system — colors, typography, components, and personality — extracted from https://www.rthm.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rthm.com.

• primary: #1A5B77
• secondary: #4FA3BD
• accent: #713A36
• background: #FFFFFF
• textPrimary: #713A36
• link: #713A36

Typography

Each font links to its Google Fonts page where available.

• primary: nibPro
• heading: nibPro

UI Components

Live previews rendered using RTHM's actual button styles.

• Input:

  • background: transparent
  • textColor: #929E9E
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #713A36
  • textColor: #FBF0E6
  • borderColor: #EDDDCD
  • borderRadius: 33554400px
  • shadow: none

• Button Secondary:

  • background: #4FA3BD
  • textColor: #FFFFFF
  • borderRadius: 33554400px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: Individuals seeking specialized medical care for chronic conditions.

Frequently Asked Questions

What is RTHM's primary brand color?
RTHM's primary brand color is #1A5B77. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does RTHM use?
RTHM uses #713A36 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does RTHM use?
RTHM uses nibPro as the primary typeface across body and headings.
Does RTHM use a light or dark theme?
RTHM's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find RTHM's logo?
RTHM's logo is available directly on their site (https://www.rthm.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.rthm.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RTHM.