rows acquired by superhuman.json

Rows (Acquired by Superhuman) Brand Identity

A complete profile of Rows (Acquired by Superhuman)'s visual system — colors, typography, components, and personality — extracted from https://rows.com/product. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFC800
Accent #FFC800
Body Font Output Sans
Heading Font GT Flexa

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

Rows (Acquired by Superhuman) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Output Sans",
      "role": "body"
    },
    {
      "family": "GT Flexa",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFC800",
    "secondary": "#FFFAE5",
    "accent": "#FFC800",
    "background": "#FBF9F0",
    "textPrimary": "#3A032D",
    "link": "#3A032D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Output Sans",
      "heading": "GT Flexa"
    },
    "fontStacks": {
      "heading": [
        "GT Flexa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Output Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Output Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFC800",
      "textColor": "#3A032D",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#3A032D",
      "borderColor": "#FFC800",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2285%22%20height%3D%2224%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%233a032d%22%20d%3D%22M19.28%207.64C19.28%202.17%2015.72%200%209.84%200H0v23.5h5.4V4.88h4.48c2.71%200%204.14.54%204.14%203.16%200%202.6-1.4%203.5-4.14%203.5H5.4l8.11%2011.94h6.35l-6.55-9.17c3.66-.8%205.97-3.22%205.97-6.68zm43.9%202.85a93.9%2093.9%200%2000-1.7%206.89h-.07c-.44-1.66-1.02-3.84-1.73-6.18l-2-6.28h-4.76l-2.04%206.28a88.87%2088.87%200%2000-1.73%206.18h-.06c-.41-1.93-.82-4.17-1.67-7l-1.6-5.46h-5.09l5.95%2018.57h4.88l2.14-7a72.4%2072.4%200%20001.57-5.76h.06c.48%202%20.82%203.4%201.57%205.77l2.13%207h4.9l5.93-18.58h-5.05l-1.64%205.57zm-32.9%209.06c-2.58%200-4.14-2.2-4.14-5.36%200-3.12%201.6-5.36%204.14-5.36%202.55%200%204.1%202.24%204.1%205.4.04%203.15-1.52%205.32-4.1%205.32zm0-15.14c-6.14%200-9.17%204.62-9.17%209.78%200%205.23%203.03%209.78%209.17%209.78%206.14%200%209.16-4.55%209.16-9.78%200-5.13-3.02-9.78-9.16-9.78zm54.69%2013.45c0%203.56-2.75%206.14-6.93%206.14-4.62%200-6.55-2.07-6.55-2.07v-4.65h.14a9.55%209.55%200%20006%202.37c1.57%200%202.31-.6%202.31-1.52%200-.75-.4-1.12-1.76-1.57l-1.94-.64c-2.75-.92-4.95-2.2-4.95-5.7%200-3.47%202.75-5.8%206.92-5.8h.51c3.7.13%205.7%201.62%205.7%201.62v4.79h-.13a9.24%209.24%200%2000-5.67-2.07c-1.63%200-2.34.57-2.34%201.35%200%20.78.6%201.2%201.73%201.6l1.86.68c2.72%201.02%205.1%202.27%205.1%205.47z%22%20style%3D%22fill%3A%20rgb(58%2C%203%2C%2045)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://rows.com/favicons/favicon.ico?v=1",
    "ogImage": "https://rows.com/_next/static/chunks/media/images/share.b1a7b2709519894.png",
    "logoHref": "/product"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rows'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try it now",
      "reasoning": "Button #1 has a vibrant brand color (#FFC800) and action-oriented text ('Try it now'), making it the primary CTA."
    },
    "secondary": {
      "index": 3,
      "text": "View all Templates",
      "reasoning": "Button #3 has a transparent background, making it distinct from the primary button's vibrant color, suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rows'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}