# RowBoat Labs Brand Identity

A complete profile of **RowBoat Labs**'s visual system — colors, typography, components, and personality — extracted from [https://www.rowboatlabs.com](https://www.rowboatlabs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.rowboatlabs.com.

| Color       | Hex Code | RGB                |
|-------------|----------|--------------------|
| primary     | #6B7280  | rgb(107, 114, 128) |
| secondary   | #9CA3AF  | rgb(156, 163, 175) |
| accent      | #3B82F6  | rgb(59, 130, 246)  |
| background  | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary | #1A1A1A  | rgb(26, 26, 26)    |
| link        | #3B82F6  | rgb(59, 130, 246)  |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Family | Link                  |
|--------|--------|-----------------------|
| primary| Inter  | [Google Fonts →](https://fonts.google.com/specimen/Inter) |
| heading| Inter  | [Google Fonts →](https://fonts.google.com/specimen/Inter) |

```markdown
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo

Social Card

## UI Components

Live previews rendered using RowBoat Labs's actual button styles.

### Button Primary
| Property      | Value |
|---------------|-------|
| background    | #FBFAF9 |
| textColor     | #6B7280 |
| borderRadius   | 8px |
| shadow        | none  |

### Button Secondary
| Property      | Value |
|---------------|-------|
| background    | #1A1A1A |
| textColor     | #FFFFFF |
| borderRadius   | 0px |
| shadow        | none  |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Frequently Asked Questions

**What is RowBoat Labs's primary brand color?**  
RowBoat Labs's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does RowBoat Labs use?**  
RowBoat Labs uses #3B82F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does RowBoat Labs use?**  
RowBoat Labs uses Inter as the primary typeface across body and headings.

**Does RowBoat Labs use a light or dark theme?**  
RowBoat Labs's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find RowBoat Labs's logo?**  
RowBoat Labs's logo is available directly on their site (https://www.rowboatlabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.rowboatlabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RowBoat Labs.