RowBoat Labs Brand: Colors, Fonts, Logo & Visual Identity

RowBoat Labs Brand Identity

A complete profile of RowBoat Labs's visual system — colors, typography, components, and personality — extracted from https://www.rowboatlabs.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.rowboatlabs.com.

Color Hex Code RGB
primary #6B7280 rgb(107, 114, 128)
secondary #9CA3AF rgb(156, 163, 175)
accent #3B82F6 rgb(59, 130, 246)
background #FFFFFF rgb(255, 255, 255)
textPrimary #1A1A1A rgb(26, 26, 26)
link #3B82F6 rgb(59, 130, 246)

Typography

Each font links to its Google Fonts page where available.

Role Family Link
primary Inter Google Fonts →
heading Inter Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using RowBoat Labs's actual button styles.

Button Primary

Property Value
background #FBFAF9
textColor #6B7280
borderRadius 8px
shadow none

Button Secondary

Property Value
background #1A1A1A
textColor #FFFFFF
borderRadius 0px
shadow none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Frequently Asked Questions

What is RowBoat Labs's primary brand color?
RowBoat Labs's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does RowBoat Labs use?
RowBoat Labs uses #3B82F6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does RowBoat Labs use?
RowBoat Labs uses Inter as the primary typeface across body and headings.

Does RowBoat Labs use a light or dark theme?
RowBoat Labs's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find RowBoat Labs's logo?
RowBoat Labs's logo is available directly on their site (https://www.rowboatlabs.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.rowboatlabs.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by RowBoat Labs.