llms.txt

Rove Brand Identity

A complete profile of Rove's visual system — colors, typography, components, and personality — extracted from http://rovecard.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #3E3A4B
Accent #6ACD85
Body Font Untitled Sans
Heading Font Untitled Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: travel enthusiasts

Rove Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
   {
     "family": "Untitled Sans",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#3E3A4B",
   "accent": "#6ACD85",
   "background": "#0D0D0D",
   "textPrimary": "#0D0D0D",
   "link": "#6ACD85"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Untitled Sans",
     "heading": "Untitled Sans"
   },
   "fontStacks": {
     "heading": [
       "untitledSans",
       "untitledSans Fallback"
     ],
     "body": [
       "untitledSans",
       "untitledSans Fallback"
     ],
     "paragraph": [
       "untitledSans",
       "untitledSans Fallback"
     ]
   },
   "fontSizes": {
     "h1": "60px",
     "h2": "20px",
     "body": "14px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "8px"
 },
 "components": {
   "input": {
     "background": "transparent",
     "textColor": "#FFFFFF",
     "borderColor": null,
     "borderRadius": "0px",
     "borderRadiusCorners": {
       "topLeft": "0px",
       "topRight": "0px",
       "bottomRight": "0px",
       "bottomLeft": "0px"
     },
     "shadow": "none"
   },
   "buttonPrimary": {
     "background": "#0D0D0D",
     "textColor": "#FFFFFF",
     "borderColor": "#6E6E6E",
     "borderRadius": "33554400px",
     "borderRadiusCorners": {
       "topLeft": "33554400px",
       "topRight": "33554400px",
       "bottomRight": "33554400px",
       "bottomLeft": "33554400px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://preview.rovecdn.com/images/logo.svg",
   "favicon": "https://www.rove.com/favicon.ico",
   "ogImage": "https://imagedelivery.net/ho4X17j0bdDufL-h4GdA8Q/a9682d56-ccf6-4491-c6a1-189425e61a00/public",
   "logoHref": "/",
   "logoAlt": "Logo"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 1,
   "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rove'.",
   "confidence": 0.95,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 0,
     "text": "Sign up",
     "reasoning": "The 'Sign up' button is the only button detected and uses a dark background with white text, making it stand out as the primary call-to-action."
   },
   "secondary": {
     "index": -1,
     "text": "N/A",
     "reasoning": "There is no secondary button with a different background color available."
   },
   "confidence": 0.9
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "travel enthusiasts"
 },
 "designSystem": {
   "framework": "tailwind",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.9,
   "overall": 0.9
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 1,
       "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rove'.",
       "confidence": 0.95
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}